Marketing Research AN APPLIED ORIENTATION /
MALHOTRA, NARESH K.
Marketing Research AN APPLIED ORIENTATION / Naresh k. Malhotra - 2. nd. ed. - U.S.A. prentice hall 1996 - XXXIII., 890 p.; Fig., pic., tab.; 25 cm.
Includes index. (864-890) Includes appendix. (851-861)
013242801b
Genel Yönetim
General Management
658.83
Marketing Research AN APPLIED ORIENTATION / Naresh k. Malhotra - 2. nd. ed. - U.S.A. prentice hall 1996 - XXXIII., 890 p.; Fig., pic., tab.; 25 cm.
Includes index. (864-890) Includes appendix. (851-861)
013242801b
Genel Yönetim
General Management
658.83