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Armstrong, Gary

Marketing An introduction Gary Armstrong, Philip Kotler - 7th ed. - U.S.A. Pearson Prentice Hall 2004 - XXVI, 581 p. fig., graph., pic., ill., tbl. 27.5 cm

Includes appendixes. (VC1 - CM7 p.) Includes glossary. (G1 - G9 p.) Includes notes(N1 - N23). Includes credits. (CR1 - CR2 p.) Includes index. (I1 - I16 p.)

ISBN: 0131273124

Subjects--Topical Terms:
General management
Genel yönetim

Dewey Class. No.: 658.8 ARM