ENVIRONMENTALLY SUSTAINABLE PRACTICES /
Osho, Abiodun Ebenezer
ENVIRONMENTALLY SUSTAINABLE PRACTICES / THE IMPACT ON GREEN SATISFACTION AND WILLINGNESS TO PAY MORE ABIODUN EBENEZER OSHO; SUPERVISOR: DR. ZEHRA SALTIK - viii, 61 sheets; 31 cm. Includes CD
Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department
Includes bibliography (sheets 50-58)
ABSTRACT
This research investigated the impact of environmental sustainability practices on
green satisfaction and willingness to pay more for eco-friendly hotels. Furthermore, it
focuses on the mediating influence of green satisfaction in the relationship between
environmental sustainability practices and willingness to pay more for eco-friendly
hotels. The survey is subjects to achieve the purpose of this study by selecting a sample
of international tourist visiting Nigeria and staying at eco-friendly hotels in Lagos
state. Statistics Program for the Social Sciences (SPSS) mathematical software is used
in this study to analyze the data. Through the data of 316 participants, findings in this
study showed a strong positive impact of environmentally sustainable practices on
green satisfaction and willingness to pay more. Results from this study also showed
the positive impact of green satisfaction on willingness to pay more. The result from
this study shows that there is a stronger relationship between environmental
sustainability practices and willingness to pay more for eco-friendly hotels than the
mediating influence of green satisfaction. Hence, the mediating influence of green
satisfaction is not supported in this study. This research will be beneficial to top
management and other hotel businesses showing them that introducing an
environmental sustainability practice is a powerful instrument for initiating green
satisfaction and willingness to pay more. The findings of this study may serve as a
roadmap for encouraging eco-friendlier hotels in Nigeria and other developing
countries.
Keywords: Eco-friendly Hotels, Environmental Sustainability Practices, Green
Satisfaction, Willingness to Pay More,
Hotels--Dissertations, Academic
Sustainability--Dissertations, Academic
Willingness to pay--Dissertations, Academic
ENVIRONMENTALLY SUSTAINABLE PRACTICES / THE IMPACT ON GREEN SATISFACTION AND WILLINGNESS TO PAY MORE ABIODUN EBENEZER OSHO; SUPERVISOR: DR. ZEHRA SALTIK - viii, 61 sheets; 31 cm. Includes CD
Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management Department
Includes bibliography (sheets 50-58)
ABSTRACT
This research investigated the impact of environmental sustainability practices on
green satisfaction and willingness to pay more for eco-friendly hotels. Furthermore, it
focuses on the mediating influence of green satisfaction in the relationship between
environmental sustainability practices and willingness to pay more for eco-friendly
hotels. The survey is subjects to achieve the purpose of this study by selecting a sample
of international tourist visiting Nigeria and staying at eco-friendly hotels in Lagos
state. Statistics Program for the Social Sciences (SPSS) mathematical software is used
in this study to analyze the data. Through the data of 316 participants, findings in this
study showed a strong positive impact of environmentally sustainable practices on
green satisfaction and willingness to pay more. Results from this study also showed
the positive impact of green satisfaction on willingness to pay more. The result from
this study shows that there is a stronger relationship between environmental
sustainability practices and willingness to pay more for eco-friendly hotels than the
mediating influence of green satisfaction. Hence, the mediating influence of green
satisfaction is not supported in this study. This research will be beneficial to top
management and other hotel businesses showing them that introducing an
environmental sustainability practice is a powerful instrument for initiating green
satisfaction and willingness to pay more. The findings of this study may serve as a
roadmap for encouraging eco-friendlier hotels in Nigeria and other developing
countries.
Keywords: Eco-friendly Hotels, Environmental Sustainability Practices, Green
Satisfaction, Willingness to Pay More,
Hotels--Dissertations, Academic
Sustainability--Dissertations, Academic
Willingness to pay--Dissertations, Academic