PHYGITAL AVENUE OF EXHIBITION DESIGN AND COVID-19 /
Khan, Aasia Kamyab
PHYGITAL AVENUE OF EXHIBITION DESIGN AND COVID-19 / ANALYSIS OF CASE STUDIES IN NORTHERN CYPRUS AASIA KAMYAB KHAN; SUPERVISOR: ASSOC. PROF. DR. DEVRIM YÜCEL BESIM - xiii, 130 sheets: photos; 31 cm. Includes CD
Thesis (MID) - Cyprus International University. Institute of Graduate Studies and Research Interior Design Department
Includes bibliography (sheets 77-90)
ABSTRACT
At the end of 2019, the world changed as the spread of a novel coronavirus forced a
global lockdown, with every type of environment, including public and private
buildings, shut down while most activities went digital to prevent the spread.
Digitalization enabled a new way of conducting business in all fields of life, including
exhibitions and exhibition design.
Virtual exhibitions created a whole new world in which the design parameters changed
accordingly to serve a variety of visitors. One of the lessons that can be learned from
these exhibitions is that physical exhibitions can use digitalization to make themselves
much more interesting and in line with the preferences of the newer generation.
The present study used qualitative research method to analyze both case studies and
interviews and the findings shows that the pandemic has affected the exhibition design,
which has further accelerated the use of technology in daily life. Digitalizing
everything is not necessary; instead, we can utilize technology to improve the visitor's
experience by incorporating augmented reality (AR). ‘Phygital’ is a relatively new
term. It refers to the blending of the physical and digital realms, resulting in an
enhanced reality that enables users to interact with it while being fully immersed in
the experience of exhibition design.
Keywords: Augmented Reality (AR), Creativity, COVID-19, Digital, Exhibition
Design
Augmented reality--Dissertations, Academic
Exhibitions--Dissertations, Academic
COVID-19 Pandemic, 2020---Dissertations, Academic
PHYGITAL AVENUE OF EXHIBITION DESIGN AND COVID-19 / ANALYSIS OF CASE STUDIES IN NORTHERN CYPRUS AASIA KAMYAB KHAN; SUPERVISOR: ASSOC. PROF. DR. DEVRIM YÜCEL BESIM - xiii, 130 sheets: photos; 31 cm. Includes CD
Thesis (MID) - Cyprus International University. Institute of Graduate Studies and Research Interior Design Department
Includes bibliography (sheets 77-90)
ABSTRACT
At the end of 2019, the world changed as the spread of a novel coronavirus forced a
global lockdown, with every type of environment, including public and private
buildings, shut down while most activities went digital to prevent the spread.
Digitalization enabled a new way of conducting business in all fields of life, including
exhibitions and exhibition design.
Virtual exhibitions created a whole new world in which the design parameters changed
accordingly to serve a variety of visitors. One of the lessons that can be learned from
these exhibitions is that physical exhibitions can use digitalization to make themselves
much more interesting and in line with the preferences of the newer generation.
The present study used qualitative research method to analyze both case studies and
interviews and the findings shows that the pandemic has affected the exhibition design,
which has further accelerated the use of technology in daily life. Digitalizing
everything is not necessary; instead, we can utilize technology to improve the visitor's
experience by incorporating augmented reality (AR). ‘Phygital’ is a relatively new
term. It refers to the blending of the physical and digital realms, resulting in an
enhanced reality that enables users to interact with it while being fully immersed in
the experience of exhibition design.
Keywords: Augmented Reality (AR), Creativity, COVID-19, Digital, Exhibition
Design
Augmented reality--Dissertations, Academic
Exhibitions--Dissertations, Academic
COVID-19 Pandemic, 2020---Dissertations, Academic