HOW BRAND IMAGE AND PERCEIVED SERVICE QUALITY AFFECT CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION /
Bouanani, Chaimae
HOW BRAND IMAGE AND PERCEIVED SERVICE QUALITY AFFECT CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION / CHAIMAE BOUANANI ; SUPERVISOR, ASST. PROF. DR. KEMAL ÇEK - 44 sheets ; 30 cm +1 CD ROM
Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management
Marketing Management--Dissertations, Academic
HOW BRAND IMAGE AND PERCEIVED SERVICE QUALITY AFFECT CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION / CHAIMAE BOUANANI ; SUPERVISOR, ASST. PROF. DR. KEMAL ÇEK - 44 sheets ; 30 cm +1 CD ROM
Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management
Marketing Management--Dissertations, Academic