Consumer behavior
Schiffman, Leon G.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk - 9th edi. - U.S.A. Prentice-Hall 2007 - XIX, 561 p. fig., pic., tab. 25.4 cm
Includes cases (C-1 - C-38) Includes glossary (G1 - G11) Includes indexes (I1 - I22) Includes index (1-1-1-22)
0-13-186960-4
General management
Genel yönetim
658.8342 SCH
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk - 9th edi. - U.S.A. Prentice-Hall 2007 - XIX, 561 p. fig., pic., tab. 25.4 cm
Includes cases (C-1 - C-38) Includes glossary (G1 - G11) Includes indexes (I1 - I22) Includes index (1-1-1-22)
0-13-186960-4
General management
Genel yönetim
658.8342 SCH