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Peter, J. Paul

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson - 8th edi. - Singapore McGraw-Hill 2008 - XIX, 555 p. fig., map. 27 cm

Includes bibliographical references (p. 499-528) and indexes.

ISBN: 9780071259354

Subjects--Topical Terms:
General manegement
Consumer behavior.
Genel yönetim

Dewey Class. No.: 658.8342 PET