Normal görünüm MARC görünümü ISBD görünümü

Kotler, Philip 1931-

Marketing management Philip Kotler - 14 ed. - USA Pearson 2012 - 679 p. pic., tab., grf., photo. 28 cm Access code

Includes access code

Includes appendixes. Includes endnotes. Includes glossary. Includes indexes.

ISBN: 0-273-75336-3 978-0-273-75336-0

Subjects--Topical Terms:
Marketing -- Management
Genel yönetim
Marketing -- Europe -- Management
Pazarlama--Avrupa--Yönetim

Dewey Class. No.: 658.8 / K68 2012