THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES (SMMAs) ON BRAND IMAGE, ELECTRONIC WORD OF MOUTH AND LOYALTY TO THE BRAND: (Kayıt no. 141049)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02844nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA_MİRAKIL |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20221226090059.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 201007b cy ||||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Özgün materyalin dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 1748 |
| Cutter no | A44 2020 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Al-Hajjaj, Ghassan |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES (SMMAs) ON BRAND IMAGE, ELECTRONIC WORD OF MOUTH AND LOYALTY TO THE BRAND: |
| Alt Eseradı vb. | THE CASE OF NIKE INC./ |
| Sorumluluk Bildirimi | Ghassan Al-Hajjaj; Supervisor: Shiva Ilkhanizadeh |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | sheets VIII, 75; |
| Diğer fiziki detaylar | figures, tables, |
| Boyutları | 30.5 cm |
| Birlikteki Materyal | CD. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENEL NOT | |
| Genel Not | Includes CD |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - CYPRUS INTERNATIONAL UNIVERSITY INSTITUTE OF GRADUATE STUDIES AND RESEARCH BUSINESS ADMINISTRATION DEPARTMENT |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes REFERENCES: sheets 60-71 |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT Social media (SM), used by people all over the world, has been one of the dominant innovations of our days. Purchasing decisions, brand image and electronic word of mouth (e-WOM) are influenced by social media's interactions and communications. Hence, the effects of social media marketing activities (SMMAs) on e-WOM, brand image and loyalty were examined throughout this study by taking Nike Incorporation as a case study. To accomplish the goal of this study, a quantitative method was utilized, where a questionnaire was formulated and distributed to a random sample of 150 students from University of Jordan who do use social media and buy Nike products regularly. The collected data was statistically analyzed utilizing SPSS 24. The results showed a positive relationship, that is significant at (α≤ 0.05), between the e-WOM, brand image and loyalty of Nike Inc and its adoption of SMMAs. The study ended up by concluding that the recent social media uprising has changed conventional marketing activities and communications, as users now are investing additional time and energy on social media and exchanging information regarding products and services, which has greatly affected brand image, e-WOM and loyalty. Eventually, the research recommends the expression of more interest in social media in the field of promoting sports products, and the allocation of technical specialists and developers who manage social media websites in a distinctive way that contributes to improving the brand image to customers and increasing their loyalty to them. Keywords: Marketing Activities, Brand Image, Brand Loyalty, Electronic Word of Mouth. |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing Activities |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Electronic Word of Mouth |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Brand Image |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Supervisor: Ilkhanizadeh, Shiva |
| 9 (RLIN) | 1656 |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Son Kontrol Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 07.10.2020 | Bağış | 2 | YL 1748 A44 2020 | T1946 | 28.04.2023 | 28.04.2023 | 07.10.2020 | Thesis | Business Administration Department |