SOCIAL MEDIA MARKETING EFFORTS INFLUENCE CONSUMER LOYALTY AND REPUCHASE INTENTIONS/ (Kayıt no. 281470)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02574nam a22003257a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA_MİRAKIL |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20221226090101.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 201217d2020 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 1877 |
| Cutter no | M28 2020 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Matekwa, Praise Nyasha |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | SOCIAL MEDIA MARKETING EFFORTS INFLUENCE CONSUMER LOYALTY AND REPUCHASE INTENTIONS/ |
| Alt Eseradı vb. | |
| Sorumluluk Bildirimi | Praise Nyasha MATEKWA; Supervisor: Assist. Prof. Dr. GEORGINA KARADAS |
| 246 23 - DEĞİŞİK BAŞLIK FORMU | |
| Başlık uygun / kısa başlık | A CASE OF THE TELECOMMUNICATION INDUSTRY IN ZIMBABWE |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 48 sheets; |
| Boyutları | 30 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Department of Business Administration |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 42-48) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT Many studies have investigated the social media marketing efforts and how they influence consumer loyalty and repurchase intentions. Many organisations and businesses are beginning to see the vital role play of social media marketing efforts and taking advantage of the venture. This is because of the high involvement on social media on daily base by consumers. The study was conducted using quantitative research approach, a structured questionnaire was used, with items that were adopted from previous studies. Questionnaires were administered randomly. To determine the sample size, it was calculated usin the survey system sample size calculator; data was collected from telecommunication industry consumers in the city of Mutare in Zimbabwe. While data anaylsis was carried out using the Social Science Statistical Program (SPSS). The study revealed that social media marketing efforts has positive relationships with consumer loyalty and repurchase intentions. The study also shows that through the use of social media marketing efforts, marketers can take advantage of these platforms to influence consumer loyalty and repurchase intentions. The study concludes by showing how social media marketing efforts influence consumer loyalty and repurchase intentions. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social media |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing channels |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumers |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Karadas, Georgiana |
| İlişkili Terim | supervisor |
| 9 (RLIN) | 2125 |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 17.12.2020 | Bağış | YL 1877 M28 2020 | T2096 | 17.12.2020 | 17.12.2020 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 17.12.2020 | Bağış | YL 1877 M28 2020 | CDT2096 | 17.12.2020 | 17.12.2020 | Suppl. CD | Business Administration Department |