IMPACT OF IM ON LOYALTY, PROMOTION AND CUSTOMER RELATIONSHIP CONSIDERING THE MEDIATING ROLES OF TRAINING, MOTIVATION AND REWARD / (Kayıt no. 283434)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02585nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA_MİRAKIL |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20211208104802.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 211208d2021 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | D 283 |
| Cutter no | I27 2021 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Ibrahim, Mustafa Sabah |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | IMPACT OF IM ON LOYALTY, PROMOTION AND CUSTOMER RELATIONSHIP CONSIDERING THE MEDIATING ROLES OF TRAINING, MOTIVATION AND REWARD / |
| Sorumluluk Bildirimi | MUSTAFA SABAH IBRAHIM; SUPERVISOR: PROF. DR. MEHMET YESILTAS |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 168 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (PHD) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 151-163) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>At present, the issue of internal marketing (IM) and service quality (SQ) has gained a great attention for organizations owing to the upward development of the service industries. IM can be defined as an approach that has the potential to positively influence employees' delivery of quality service steadily. It’s also believed that IM has a wide influence on the behaviour of the employees, as well as commitment of employees towards the organization. The main intention of the present research is to elaborate the impact of IM strategy on loyalty of employees, customer relationship and employee promotion simultaneously studying the mediating role of employee “motivation and reward” and training in Multinational Beverage Company operating in Iraq. A total of 375 questionaries were collected among the employees of the company utilizing an articulated questionnaire derived from prior study. Findings in the research disclose that the mediating role of Motivation and Reward has the utmost effect in IM and employee loyalty (EL) of the firm, whereas a convincing movement of training is indicated on customer relationship and promotion. This proves that employees with sufficient training can convey customer with quality service besides having a better communication with them to confirm the elevation of the vision of the organization. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Customer relations |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Loyalty |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Training |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Yeşiltaş, Mehmet |
| İlişkili Terim | supervisor |
| 9 (RLIN) | 2101 |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 08.12.2021 | Bağış | D 283 I27 2021 | T2551 | 08.12.2021 | 08.12.2021 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 08.12.2021 | Bağış | D 283 I27 2021 | CDT2551 | 08.12.2021 | 08.12.2021 | Suppl. CD | Business Administration Department |