ENGAGEMENT ON SOCIAL TV / (Kayıt no. 284278)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02286nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA_Geminibilgi |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20220429155855.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 220429d2022 cy ||||| |m|| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | D 298 |
| Cutter no | O38 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Odunaiya, Odukorede Odukorebo |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | ENGAGEMENT ON SOCIAL TV / |
| Sorumluluk Bildirimi | ODUKOREDE ODUKOREBO ODUNAIYA; SUPERVISOR: ASSOC. PROF. DR. MARY AGOYI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 172 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (Ph.D.) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 132-140) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>The rise in social media use is one that has infiltrated TV viewing a as lots of TV<br/>viewers now combine TV viewing with social media which has given birth to the social<br/>TV phenomenon. This new phenomenon is becoming a norm in the world today and<br/>gaining the attention of researchers. Lots of broadcasting channels are now investing<br/>more in order to operate both on TV na social media to make sure they retain their<br/>viewers. With little known about how social TV (STV) strategies can be harnessed by<br/>the broadcasting industry in order to increase and sustain their viewers, this study brings<br/>new insight to the social TV phenomenon by investigating the effect of game uncertainty<br/>and social media use (SMU) on social TV engagement in generating network loyalty<br/>(NL). The study also analyzed the mediating effect of severity between game uncertainty<br/>and social media use with social TV engagement. SmartPLS 3 was used to analyze the<br/>survey data of 364 participants for the proposed model, and the findings from the study<br/>revealed that game uncertainty and social media use have a positive effect on social TV<br/>engagement, which positively influences network loyalty. In addition, it was seen that<br/>severity mediates the relationship between game uncertainty and social media use with<br/>social TV engagement. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social media |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Agoyi, Mary |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 29.04.2022 | Bağış | D 298 O38 2022 | T2676 | 29.04.2022 | 29.04.2022 | Thesis | Management Information Systems Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 29.04.2022 | Bağış | D 298 O38 2022 | CDT2676 | 29.04.2022 | 29.04.2022 | Suppl. CD | Management Information Systems Department |