MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
03422nam a22003257a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
KOHA_Geminibilgi |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20220614085434.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
220614d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
eng |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 ## - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
D 306 |
| Cutter no |
S24 2022 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Saeed, Rizgar Andullah |
| 245 10 - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
MENTAL PSYCHOLOGY OF VOTERS / |
| Sorumluluk Bildirimi |
RIZGAR ABDULLAH SAEED; SUPERVISOR: Assoc. Prof. Dr. Shiva ILKHANIZADEH |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2022 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
163 sheets; |
| Boyutları |
31 cm. |
| Diğer fiziki detaylar |
Includes CD |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - TEZ NOTU |
|---|
| Tez Notu |
Thesis (PhD) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU |
|---|
| Bibliyografi Notu |
Includes bibliography (sheets 141-158) |
| 520 ## - ÖZET NOTU |
|---|
| Özet notu |
ABSTRACT<br/>This study examines how the mental psychological behaviour of voters, attitudes, and actions respond to situations involving the use of a series of social media marketing, corporate social responsibility, and political campaign activities. It also aims to understand the mediating consequences of political campaigns on the mental psychology of voters. Questionnaires were administered online to university students in the Kurdistan region of Iraq. In conjunction with SPSS and AMOS version 24, the structural equation modelling approach was utilised to examine the relationships between the modelled variables using data collected from 525 university students. The reliability and validity of the measurements were confirmed before the study's hypotheses were tested using confirmatory factor analysis. The results revealed that social media marketing positively influences political campaigns, corporate social responsibility, and the mental psychology of voters. CSR, political campaigns, and social media marketing's positive effects on the mental psychology of voters have been supported. The results also confirmed that political campaigns significantly mediate the relationship between social media marketing and mental psychology related to the voters and between CSR and mental psychology. This study advances understanding of social media marketing, CSR activities, and political campaigns voter regarding mental psychology among university students. Political groups can gain benefits by understanding how specific CSR activities can influence voter’s mental psychology and social media engagement value, leading to enhanced mental psychology and choices. The study's originality and novelty are embedded in its ability to build an integrated model that examines the interaction between social media marketing and mental psychology related to voters among university students. This study investigates the effects of social media marketing on the relationship between CSR activities, political engagement, and the mental psychology of voters, which has been lacking a full investigation in the tertiary institutions' literature. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Social responsibility of business |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Political campaigns |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Social Media |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Marketing |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Structural equation modeling |
| Alt başlık biçimi |
Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
İlkhanizadeh, Shiva |
| İlişkili Terim |
supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |