MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
03014nam a22003377a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20230424105813.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
221006d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
eng |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 ## - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
YL 2654 |
| Cutter no |
B27 2022 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Barrie, Mamadu |
| 245 10 - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
DIGITAL MARKETING AND ITS EFFECT ON SMALL AND MEDIUM BUSINESSES / |
| Sorumluluk Bildirimi |
MAMADU BARRIE; SUPERVISOR: ASSOC. PROF. DR. FIGEN YESILADA |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2022 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
50 sheets; |
| Boyutları |
31 cm. |
| Birlikteki Materyal |
Includes CD |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - TEZ NOTU |
|---|
| Tez Notu |
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU |
|---|
| Bibliyografi Notu |
Includes bibliography (sheets 37-45) |
| 520 ## - ÖZET NOTU |
|---|
| Özet notu |
ABSTRACT Due to excessive costs, advertising is a key problem for small and medium-sized enterprises (SMEs) all over the world. The traditional advertising communication systems such as television, radio etc. seem to have a huge price tag for which they do not even reach the target customers anymore and consequently do not deliver the desired result. The aim of this study was to investigate the impact of virtual advertising on the upliftment of SMEs in the Turkish Republic of Northern Cyprus. For this purpose, numerous virtual advertising channels were used, including email advertising, social media advertising, online advertising, etc., and the increase in sales and market share was measured. As a result, four hundred questionnaires were created and sent via email platform, of which the four hundred mails were completed from the respondents. The population consisted of Hotel, Restaurants, Construction and Education. Data sets were collected using a quantitative deduction method in response to the research question and purpose of the study. We used descriptive records such frequency distribution and tables. Statistical Package for Social Science (SPSS) 16.00 software programmer was used to examine the data sets. The usual finding is that virtual advertising channels, together with social advertising and online advertising, play a significant role in the growth of businesses in the Turkish Republic of Northern Cyprus. As a result, the introduction of rules related to financial digitalization was advocated as this can serve to create an understanding of the use of digital devices that could help the Turkish Republic of North Cyprus to grow larger and thrive through advertising communication as a whole. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Advertising |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Marketing |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Electronic mail marketing |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Finance |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Small business |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Business enterprises |
| Alt başlık biçimi |
Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Yeşilada, Figen |
| İlişkili Terim |
supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |