PERCEIVED INTERNAL AND EXTERNAL PRESSURE ON CONSUMER BEHAVIOR / (Kayıt no. 285365)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03103nam a22002897a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230424111149.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221007d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2651 |
| Cutter no | J84 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Judith, Natumbu Eyabi Tua |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | PERCEIVED INTERNAL AND EXTERNAL PRESSURE ON CONSUMER BEHAVIOR / |
| Sorumluluk Bildirimi | BAYUMBU EYABI TUA JUDITH; SUPERVISOR: ASST. PROF. DR. IMAN AHHAEI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 53 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 46-50) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT This study aims to assess the effect of internal and external pressure on consumer behaviour (CB) and to look at how internal pressure (IP) and External pressure (EP) impact the purchasing intention (PI) and the Purchasing Pattern behaviour of the members of Rhema House Glory Church migrants living in Girne, Northern Cyprus. Consumer behaviour is very important as it enables the marketers to understand and predict how their customers will act and to understand what influences consumers' buying decisions and it also aids in marketing existing products and services. Good insight and understanding of consumer behaviour will realize the exceptional level of sales performance, which will end up in business achievement, while lack of understanding can result in the collapse of a business or an organization. The questionnaire was divided into four sub-sections; internal pressure (IP), external pressure (EP), purchasing intention (PI) and purchasing pattern (PP). The research survey was been asked to be filled out by several respondents and approximately 180 participants willingly took part in the research survey, however about 136 respondents took part in filling out their questionnaire. It was analyzed using a descriptive statistic construct. Structural equation modelling was accustomed created and evaluating a model of mediation. The findings revealed that internal pressure (IP) influences consumer behaviour (CB), as external pressure(EP) and purchasing intentions (PI), all of which had a good impact on consumer behaviour (CB). The information also revealed from the model that internal pressure (IP) and external pressure (EP) have a link between purchasing intention (PI) and purchasing pattern (PP) on consumer behaviour (CB). Managers may increase their performance by having a good mastery and understanding of consumer behaviour by paying more attention to both internal and external pressure. Keywords: Consumer Behaviour, Internal and External Pressure, Purchasing Intention, Purchasing Pattern. |
| 650 ## - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumer behavior |
| Alt başlık biçimi | Dissertations, Academic |
| 650 ## - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Purchasing |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Aghaei, Iman |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 07.10.2022 | Bağış | YL 2651 J84 2022 | T2979 | 07.10.2022 | 07.10.2022 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 07.10.2022 | Bağış | YL 2651 J84 2022 | CDT2979 | 07.10.2022 | 07.10.2022 | Suppl. CD | Business Administration Department |