THE EFFECTS OF DIGITAL MARKETING ON SMALL AND MEDIUM-SIZED BUSINESSES / (Kayıt no. 285368)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03065nam a22003257a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230425111453.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221007d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2613 |
| Cutter no | O33 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Obasa, Olorunfemi |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE EFFECTS OF DIGITAL MARKETING ON SMALL AND MEDIUM-SIZED BUSINESSES / |
| Sorumluluk Bildirimi | OLORUNFEMI OBASA; SUPERVISOR: ASSOC. PROF. DR. FIGEN YEŞILADA |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 73 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 55-66) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT In light of the International embargo placed on the Turkish Republic of Northern Cyprus (TRNC) for the last 64 years and the economic crisis brought about by the combined effects of the Covid19 pandemic, the failing Turkish lira, the Russia- Ukraine war and the global recession, it is has been important to research and explore several ways to aid businesses by leveraging digital marketing, especially for MSMEs in the TRNC. The aim of this study to investigate the effects on digital marketing on micro, small and medium enterprises (MSMEs) with a focus on micro enterprises and make recommendations on how the business environment can be improved on. By employing quantitative research, the data was collected from over 100 MSMEs in the capital city of Nicosia/ Lefkosa using an adapted questionnaire. In this study, 100 questionnaires were distributed for this study. Then the data was analyzed using frequency distribution for the initial assessment while further analysis were done using cross-sectional analysis, ANOVA and t-tests. From the results obtained, while nearly all of business owners interviewed considered digital marketing to be important for their businesses, data showed that MSMEs were more likely to embedded digital marketing in another role and were particularly reluctant to hire talent and spend more on digital marketing unlike their larger counterparts which invariably impacted the results they also got as a business. Due to the fact that MSMEs play a key role in the economy in the medium to long term, deliberate solutions such as a post study visa are required by several stakeholders ranging from the government, universities and business owners to combat the challenges outlined in this research. Keywords: Digital Marketing; Employee size, Internet Marketing, MSMEs, Social Media, TRNC |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Employees |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Internet marketing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Small business |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social media |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Yeşilada, Figen |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 07.10.2022 | Bağış | YL 2613 O33 2022 | T2941 | 07.10.2022 | 07.10.2022 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 07.10.2022 | Bağış | YL 2613 O33 2022 | CDT2941 | 07.10.2022 | 07.10.2022 | Suppl. CD | Business Administration Department |