HEALTHCARE MANAGEMENT AND MARKETING STRATEGIES IN HEALTHCARE INSTITUTIONS / (Kayıt no. 285432)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03637nam a22002777a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230425101450.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221018d2022 c ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2537 |
| Cutter no | M64 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Mohammadi, Samaneh |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | HEALTHCARE MANAGEMENT AND MARKETING STRATEGIES IN HEALTHCARE INSTITUTIONS / |
| Sorumluluk Bildirimi | SAMANEH MOHAMMADI; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 87 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Health Care Organizations Management Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 75-80) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>Marketing is feasibly the most significant administrative task linked with the goal and realization of growth and success, making proficiency in the subject critical for any healthcare facility, particularly given the intense competition that characterizes the industry; moreover, Patients' expectations of medical service delivery are increasing since companies continue to innovate new approaches of service delivery. Regardless of the volume of service offered, the healthcare industry's requirement for marketing support is increasing. Competitive advantages and marketing strategies are critical for differentiation in a highly competitive environment, considering the features of contemporary society and the proliferation of firms in the sector of medical services. It is critical for a firm to evaluate the aspects of extended marketing strategies with the intention of operating and responding in conformance to the requirements of its customers. As the existing research presents a broad understanding of the critical areas of developing marketing strategies in healthcare institutions of Kyrenia, it focuses on marketing strategies' impact on healthcare systems, healthcare services marketing mix, direct marketing in health and medicine, social marketing in healthcare, and marketing culture's influence on organizations. This quantitative study examines healthcare management and marketing techniques in healthcare institutions in Girne (Kyrenia), located in Northern Cyprus. This study employs a deductive approach, conclusive and descriptive research methods, which is an effective approach for this study's context. In addition, this research tends to collect cross-sectional data, which indicates that information will be acquired from a variety of individuals at a particular time. The acceptable sample size for this investigation is 149; this data was also collected between April and early May 2022. Analysis of the data would be performed using the SPSS (Social Sciences) statistical software. Statistical methods used to analysis demographic data include Descriptive statistics (frequency estimates), A bivariate correlation test, and linear regression models for each of the model's hypotheses. The current results while showing consensus with the existing literature, contribute to the understanding of the subject at hand. These results can be beneficial for scholars and practitioners alike.<br/>Keywords: Cyprus, Direct Marketing, Healthcare Institution, Marketing Culture, Marketing Mix, Marketing Strategies, Social Marketing. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Health facilities |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Aghaei, Iman |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 18.10.2022 | Bağış | YL 2537 M64 2022 | T2858 | 18.10.2022 | 18.10.2022 | Thesis | Health Care Organization Management Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 18.10.2022 | Bağış | YL 2537 M64 2022 | CDT2858 | 18.10.2022 | 18.10.2022 | Suppl. CD | Health Care Organization Management Department |