MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PRIVATE HOSPITALS IN TURKEY / (Kayıt no. 285445)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03658nam a22003137a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230418164144.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221019d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2578 |
| Cutter no | K48 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Khudiyeva, Gulnar |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | MARKETING STRATEGY AND CUSTOMER SATISFACTION IN PRIVATE HOSPITALS IN TURKEY / |
| Sorumluluk Bildirimi | GULNAR KHUDIYEVA; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 44 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Health Care Organizations Management Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 35-38) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT This study was undertaken to ascertain how marketing strategy affects customer satisfaction in private hospitals, specifically looking at those private hospitals in Turkey. The problem was that private hospitals in Turkey have recently faced a declining rate of customer satisfaction from a high of 75.9% in 2011 to 51% in 2020. This trend is a cause for concern given that the private healthcare industry is one of the most notable ones in Europe. Because of this trend, the research adopted different objectives which included scrutinizing the relationship existing between competitive analysis and customer satisfaction value propositions and customer satisfaction, marketing channels and customer satisfaction and the relationship between market planning and customer satisfaction. The study used a cross-sectional survey design, where 217 customers of private hospitals comprised the sample size out of a population of 500. The data for this study was collected by the use and distribution of self-administered questionnaires. Findings show that that competitive analysis and customer satisfaction have a positive and significant relationship, value propositions and customer satisfaction have a positive and significant relationship, marketing channels and customer satisfaction are significantly related and that market planning and customer satisfaction are related significantly. It was therefore concluded that marketing strategy generally affects customer satisfaction in a positive and significant manner. On that basis it was recommended that private hospitals in Turkey need to undertake SWOT analysis, PESTEL and Porters Five Forces analysis as tools of competitive analysis in order to enhance the levels of customer satisfaction. More to that it was recommended that private hospitals should look to recruit experts in competitive analysis, and also train their own staff in how to undertake it. Another recommendation is that customer satisfaction surveys should be prepared on a regular basis. Additionally, private hospitals should review and enhance their value proposition by continually looking at their products and services, brand and the customer experience. Private hospitals should consider using customer satisfaction as a market planning tool in much the same way it's used for other businesses. Keywords: Competitive Analysis, Customer Satisfaction, Marketing Channels, Marketing Planning, Marketing Strategy, Value Proposition |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumer satisfaction |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing channels |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Value |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Aghaei, Iman |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Son Kontrol Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 19.10.2022 | Bağış | 3 | YL 2578 K48 2022 | T2899 | 05.05.2023 | 05.05.2023 | 19.10.2022 | Thesis | Health Care Organization Management Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 19.10.2022 | Bağış | YL 2578 K48 2022 | CDT2899 | 19.10.2022 | 19.10.2022 | Suppl. CD | Health Care Organization Management Department |