IMPACT OF TRUST IN SOCIAL MEDIA INFLUENCERS AND INFLUENCERS REPUTATION ON BRANDING AND BRAND REPUTATION / (Kayıt no. 285455)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02943nam a22002897a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230425085518.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221021d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2568 |
| Cutter no | S23 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Sadri, Erfan |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | IMPACT OF TRUST IN SOCIAL MEDIA INFLUENCERS AND INFLUENCERS REPUTATION ON BRANDING AND BRAND REPUTATION / |
| Sorumluluk Bildirimi | ERFAN SADRI; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 50 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 36-50) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>Influencer Marketing is one of the company's digital communication tactics and refers<br/>to the marketing of items through social media influencers. As a consequence of<br/>technology advancement and digitization, influencer advertising for product<br/>promotion and brand communication has expanded lately. The primary objective of<br/>influencer endorsement in promotion is to boost both brand recognition and sales by<br/>having the product suggested by customers' trusted sources. Trust evolved in this<br/>context with the notion of influencer marketing. Although the research confirms that<br/>confidence in influencers or influencer reputation, the idea of brand reputation should<br/>also be examined. According to the findings, social media influencers have an impact<br/>on a brand's reputation. It has also been shown that in Northern Cyprus, the<br/>competence and attractiveness of influencers are more widely acknowledged, and<br/>branding acts as a mediator.<br/>Initially, the advertising sector analyzes influencers, particularly to build awareness in<br/>youthful markets by increasing social media coverage among businesses. It is the goal<br/>of this study to examine how social media influencers and their reputations affect<br/>brand value and brand reputation. Branding interactions will be moderated by trust in<br/>influencers and the reputation of those influencers, according to this theory.<br/>Purposively random sampling was used to gather data, which was then analyzed using<br/>the principal axis factoring (SPSS) method on a total of 157 respondents. All theories<br/>are confirmed to be true. Branding's mediating effects are also established.<br/>Implications, limits, and recommendations for future study are examined further.<br/>Keywords: Branding, Brand Reputation, Influencer Marketing, Influencers<br/>Reputation, Trust in Influencers. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Branding (Marketing) |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Internet personalities |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Safavi, Homayoun Pasha |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 21.10.2022 | Bağış | YL 2568 S23 2022 | T2889 | 21.10.2022 | 21.10.2022 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 21.10.2022 | Bağış | YL 2568 S23 2022 | CDT2889 | 21.10.2022 | 21.10.2022 | Suppl. CD | Business Administration Department |