MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
02910nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20230417162741.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
221021d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
eng |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 ## - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
YL 2501 |
| Cutter no |
A69 2022 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Anwo, Olatunbosun Ajibola |
| 245 10 - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND AWARENESS, BRAND KNOWLEDGE AND BRAND IMAGE / |
| Sorumluluk Bildirimi |
OLATUNBOSUN AJIBOLA ANWO; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2022 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
57 sheets; |
| Boyutları |
31 cm. |
| Birlikteki Materyal |
Includes CD |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - TEZ NOTU |
|---|
| Tez Notu |
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU |
|---|
| Bibliyografi Notu |
Includes bibliography (sheets 40-54) |
| 520 ## - ÖZET NOTU |
|---|
| Özet notu |
ABSTRACT The objective of this study is to examine the influence of corporate social responsibility on the brand recognition, knowledge, and image of Nigerian-based businesses, as well as to determine which CSR activity has the biggest impact on these areas of the organizations' operations. The majority of organizations in Nigeria lack a grasp of how various CSR activities, especially in the context of ethical, philosophical, economic, and legal CSR, may produce a significant push towards success. This is particularly true when considering the interdependence of brand image, brand awareness, and brand knowledge. Two hundred and sixty-five (265) responses were gathered through the distribution of questionnaires to various Nigerian organizations. The structural equation modeling method was used to examine the hypothesized relationships, whilst factor analysis, correlation analysis, and regression analysis were employed to investigate the additional relationships. The study found a positive association between brand knowledge, brand image, and brand awareness and all facets of corporate social responsibility (CSR), including financial, philanthropic, ethical, and legal factors. According to additional research, charitable corporate social responsibility (CSR) is the most effective in terms of increasing brand knowledge and awareness, whereas legal CSR is the most effective in terms of enhancing brand image. According to the study's findings, corporate social responsibility has a significant role in the growth and expansion of these companies, as well as their likelihood of being the customers' first choice. KEYWORDS: Brand awareness, Brand image, Brand knowledge, Corporate social responsibility. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Awareness |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Branding (Marketing) |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Social responsibility of business |
| Alt başlık biçimi |
Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Safavi, Homayoun Pasha |
| İlişkili Terim |
supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |