THE IMPACT OF DIGITAL MARKETING ON BEHAVIORAL INTENTION TO PURCHASE ONLINE DURING COVID-19 PANDEMIC / (Kayıt no. 288923)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03697nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230424115328.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221027d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2512 |
| Cutter no | E49 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Elwahidi, Mais N. A. |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE IMPACT OF DIGITAL MARKETING ON BEHAVIORAL INTENTION TO PURCHASE ONLINE DURING COVID-19 PANDEMIC / |
| Sorumluluk Bildirimi | MAIS N. A. ELWAHIDI; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 61 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 55-58) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>Technological growth such as the application of digital marketing allows food industries and restaurants to relate with their customers and at the same time respond to competitors with low resources. There must be prompt and correct information provided by the restaurants to customers who constantly need to know about products or services provided by the restaurants and this can be done through various digital technologies. This research seeks to investigate the effects of digital marketing on the behaviour of customers to purchase food during the COVID-19 pandemic in Ramallah Palestine. The aim of this research is to ascertain the empirical relationship between digital marketing on the behaviour of customers to purchase food during the COVID-19 pandemic in Ramallah Palestine. The research identified the effect of digital marketing and consumer behaviour on food purchase in Ramallah Palestine, It identified how COVID-19 risk influence consumer behavioural intention to purchase food online in Ramallah Palestine and also this study identified how COVID-19 risk influence perceived convenience of e-food ordering in Ramallah Palestine. This research was carried out using customers that patronize food restaurants as sample to ascertain the framework proposed. The data gotten from convenient sampling of 205 customers were analysed using regression analysis and the result arrived at indicated that there is a significant difference in digital marketing with respect to consumer’s behavioural intention to purchase online. The analysis revealed that perception of COVID-19 risk is positively associated with consumer’s perceived convenience of e-food ordering. Finally, the findings revealed that there is significant difference in the perception of COVID-19 risk with respect to consumer’s perceived convenience of e-food ordering.<br/>The study recommended that organizations should invest heavily in digital marketing applications. The development of an integrated marketing strategy is required for businesses, so it can help to tailored their operation needs and ensure their marketing department focus more on digital marketing during the COVID-19 crisis since restrictions have been placed on social engagement. The government should also encourage and mandate food producing organization to prioritize online sales and ordering of food, as this will go a long way in avoiding too much physical engagement during pandemic.<br/>Keywords: Digital Marketing, Restaurants, financial performance, Purchasing behaviour. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Restaurants |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Performance |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Aghaei, Iman |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Son Kontrol Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 27.10.2022 | Bağış | 2 | YL 2512 E49 2022 | T2833 | 27.03.2023 | 27.03.2023 | 27.10.2022 | Thesis | Marketing Management Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 27.10.2022 | Bağış | YL 2512 E49 2022 | CDT2833 | 27.10.2022 | 27.10.2022 | Suppl. CD | Marketing Management Department |