ANALYSIS OF THE INFLUENCE OF FOOD PACKAGING ON CONSUMER PURCHASE BEHAVIOR IN KAZAKHSTAN / (Kayıt no. 288939)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03058nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230424162450.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221028d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2531 |
| Cutter no | I96 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Izmaganbetova, Tursynay |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | ANALYSIS OF THE INFLUENCE OF FOOD PACKAGING ON CONSUMER PURCHASE BEHAVIOR IN KAZAKHSTAN / |
| Sorumluluk Bildirimi | TURSYNAY IZMAGANBETOVA; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 51 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 44-48) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>For many years, packaging was intended only for the transportation and preservation of the product. Currently, along with utilitarian functions, packaging performs many other tasks: It should help to stand out not only against the background of its direct competitors, but also other products standing on the shelf nearby. Almost any product entering the market has a package and a certain design. It should be noted that today a product is not a simple set of material characteristics. Consumers tend to view products as a complex set of benefits that satisfy their needs. When designing a product, marketers must first determine the basic needs of the buyer that the product will satisfy, then develop the actual product, and finally find ways to reinforce it in order to create the set of benefits that will best satisfy the consumer's needs. A survey was used in the marketing research as a quantitative method. The responses obtained are 35.9 percent male and 64.1 percent female. 234 individuals responded, indicating the gender distribution of the participants in the capital of Kazakhstan, Nursultan. The questionnaire distributed and analyzed using the software SPSS 25.0. Regression analysis was used to empirically test the hypothesis that had been developed. Excluding the hypothesis on the impact of packing quality on consumers, the data appear to support all of the hypothesis. The findings also show that consumers purchasing intentions are significantly influenced by food packaging, which is followed by packaging design, color, invention, price, and printed information. It means that customers in capital city of Kazakhstan giving more attention for creative design, innovation color, product price and reading information on the product and they pay less attention to packaging material. Future research can look into how other packaging components in Kazakhstan affect consumer purchasing intentions. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumer behavior |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Pricing |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Quality |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Aghaei, Iman |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 28.10.2022 | Bağış | YL 2531 I96 2022 | T2852 | 28.10.2022 | 28.10.2022 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 28.10.2022 | Bağış | YL 2531 I96 2022 | CDT2852 | 28.10.2022 | 28.10.2022 | Suppl. CD | Business Administration Department |