IMPACTS OF CUSTOMER BRAND ENGAGEMENT AND PARTICIPATION ON HEALTHCARE SERVICE EXPERIENCE / (Kayıt no. 288947)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03749nam a22002897a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230424120155.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221028d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2584 |
| Cutter no | B68 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Botchey, Nana Yaw |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | IMPACTS OF CUSTOMER BRAND ENGAGEMENT AND PARTICIPATION ON HEALTHCARE SERVICE EXPERIENCE / |
| Sorumluluk Bildirimi | NANA YAW KORSAH BOTCHEY; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 58 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 49-52) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>Quality of healthcare experience has gained increasing scrutiny following the outbreak of COVID-19 pandemic. Given this need, brands/service providers consider brand engagement and participation of customers as being essential in defining the quality of service experienced. This study, building on similar research works within the paradigm of service marketing, specifically customer brand engagement and participation, looked at how brands engagement and participation impacted on the customer’s healthcare service experience. Contextually, the study focused on the healthcare experience of customers who accessed, have been engaged, and participated in one of disease diagnosis and treatment services, or pharmaceutical services within three selected hospitals in Ghana; St. Joseph’s Hospital, SDA Hospital and Regional Hospital, Koforidua.<br/>A convenient sampling method was adopted in collecting a total of 323 responses for the study. SPSS statistical package was used in the collation and analysis of the collected data; with descriptive statistics, correlation and regression analysis specially used. The results indicated that females dominated the responses with 59.1 percent with males forming a minor 40.9 percent. Using Cronbach’s alpha for all the constructs, the result (0.951) also showed that all the questions and scale used in the questionnaire were linked and considered internally very reliable. On the side of the relationship between CBE and Healthcare Experience, the correlation result (0.697) and significance level (less than 0.05) showed that CBE has a strong and significant correlation with Healthcare Service Experience. Again, CBE was seen to have a significant and positive impact on customer participation (correlation of 0.778 and a significance level less than 0.05). Customer participation was also seen to be having a significant and positive impact on customers’ healthcare service experience (correlation of 0.744 and a significance level less than 0.05). And with the R, it was further established that there exists a strong relationship (80.9 percent) among the variables; thus, the dependent variable (Healthcare Service Experience) and the independent variables (Customer Brand Engagement and Customer Participation). Conclusively, findings from this study fundamentally supported works from literature and as such recommends that an enhanced customer brand engagement and participation when done right will significantly impact positively on the quality of healthcare experience customers/patients receive. Further findings, conclusions and contributions are highlighted in the report. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Customer loyalty |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Medical care |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Aghaei, Iman |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 28.10.2022 | Bağış | YL 2584 B68 2022 | T2905 | 28.10.2022 | 28.10.2022 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 28.10.2022 | Bağış | YL 2584 B68 2022 | CDT2905 | 28.10.2022 | 28.10.2022 | Suppl. CD | Business Administration Department |