THE IMPACT OF PERCEIVED QIALITY, PERCEIVED VALUE AND PERCEIVED PRICE ON CUSTOMER LOYALTY / (Kayıt no. 289031)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02488nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230418165104.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 221109d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2431 |
| Cutter no | R26 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Ramadan, Zubir A. G. |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE IMPACT OF PERCEIVED QIALITY, PERCEIVED VALUE AND PERCEIVED PRICE ON CUSTOMER LOYALTY / |
| Sorumluluk Bildirimi | ZUBIR A G RAMADAN; SUPERVISOR: ASSOC. PROF. DR. FIGEN YEŞİLADA |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 50 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 46-50) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>In recent years, the business world has faced fierce competition, which has put business<br/>organisations in a position to require a sustainable long-term relationship with their<br/>customers to exploit the benefits of customer loyalty. This has made perceived value,<br/>price and service quality an important marketing element in recent years. This is even<br/>more critically so in the service industry. This research was proposed and carried out to<br/>investigate the antecedents of customer loyalty impact on the perceived satisfaction of<br/>customers, which leads to an increase in customer loyalty. The study was carried out<br/>using the North Cyprus telecommunication sector. Using an analytical model, nonprobability<br/>sampling with a survey method is used in the current study. The study<br/>showed findings implied quality of service, value offers and price have a positive direct<br/>and indirect impact on the improvement of customer loyalty. However, perceived price<br/>partially relates to Loyalty. This finding supports theories of studies that reported<br/>customer loyalty is significantly impacted by perceived customer satisfaction and trust.<br/>However, findings are limited to small Islands with a small sample size. Future studies<br/>can involve multiple continents with a larger sample size. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Customer loyalty |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumer satisfaction |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Telecommunication |
| Alt başlık biçimi | Dissertations, Academic |
| Coğrafi Alt Konu | Cyprus, Northern |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Yeşilada, Figen |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 09.11.2022 | Bağış | YL 2431 R26 2022 | T2738 | 09.11.2022 | 09.11.2022 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 09.11.2022 | Bağış | YL 2431 R26 2022 | CDT2738 | 09.11.2022 | 09.11.2022 | Suppl. CD | Business Administration Department |