MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
02847nam a22003137a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20230418113444.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
221109d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
eng |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 ## - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
YL 2445 |
| Cutter no |
H26 2022 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Hamdan, Ala Mohammad Ahmed |
| 245 13 - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
AN INVESTIGATION OF BRAND IMAGE, AFFECT, AND ATTACHMENT ON BRAND TRUST DURISNG COVID-19 PANDEMIC / |
| Sorumluluk Bildirimi |
ALA MOHAMMAD AHMED HAMDAN; SUPERVISOR: ASST. PROF. DR. IMAN AGHAEI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2022 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
57 sheets; |
| Boyutları |
31 cm. |
| Birlikteki Materyal |
Includes CD |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - TEZ NOTU |
|---|
| Tez Notu |
Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management Department |
| 504 ## - BİBLİYOGRAFİ NOTU |
|---|
| Bibliyografi Notu |
Includes bibliography (sheets 39-52) |
| 520 ## - ÖZET NOTU |
|---|
| Özet notu |
ABSTRACT<br/>Brands play a vital impact on consumer behavior in today's post-modern world. Trust is the main aspect of improving a healthcare supplier's market level. Building brand trust to get a competitive advantage in the health market is important. Few researchers investigate the relation of brand image, affect, and attachment to brand trust , I apply this research Using a sample of consumers from certain private hospitals in Palestine, this study looked at how brand affect, attachment, and brand image, affect brand trust during the COVID-19 pandemic. The correlations between the hypotheses were tested using a quantitative technique. A questionnaire survey with validated scores for brand image, brand affect, and brand attachment was given to more than 252 consumers in 10 different private hospitals in Palestine. The results of analyzing the validated model revealed a positive and significant impact of the brand image on brand trust, as well as brand affect on brand trust and brand attachment on brand trust. Perception of COVID-19 (PCV) as a moderator for the previous relationships. Moreover, PCV has not affected the relationship between brand image and trust. While negatively affecting the relations between brand attachments and affect with brand trust. Managers and business owners regarding the study findings are advising to investigate their brand attachment, affect and image in order to maximize the trust in their brand which reflect on their profitability and market position.<br/>Keywords: Brand, COVID-19, Affect, Image, Trust, Attachment, healthcare, hospitals and customers. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Branding (Marketing) |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
COVID-19 Pandemic, |
| Alt başlık biçimi |
Dissertations, Academic |
| Kronolojik Alt Konu |
2020- |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Medical Care |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Hospitals |
| Alt başlık biçimi |
Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Aghaei, Iman |
| İlişkili Terim |
supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |