THE IMPACT OF ONLINE ADVERTISEMENT ON CONSUMER PURCHASE BEHAVIOR / (Kayıt no. 289748)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03141nam a22003137a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230419112924.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 230215d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2677 |
| Cutter no | G34 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Gbenga, Olapade Lawrence |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE IMPACT OF ONLINE ADVERTISEMENT ON CONSUMER PURCHASE BEHAVIOR / |
| Sorumluluk Bildirimi | OLAPADE LAWRENCE GBENGA; SUPERVISOR: ASST. PROF. DR. HASAN RÜSTEMOĞLU |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 66 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Economics Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 61-63) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>Research evidence has shown that most bank users in Ibadan metropolis have not <br/>adequately adopted online transactions even when they are aware of its existence. This <br/>study, therefore investigated the impact of online advertising on consumer purchase <br/>behaviour of First Bank of Nigeria products. The extent to which online advertising <br/>influences consumer brand awareness, customer purchase behaviour and customer <br/>brand recall of First Bank products are the research objectives. The scope of the study <br/>is the impact of online advertising in First Bank of Nigeria in Ibadan Metropolis. <br/>Population of the study is all customers of 6 branches of First Bank Nigeria who are <br/>educated and are connected to the internet. Data have collected using a self-designed <br/>questionnaire and purposive sampling technique was adopted to select 50 customers <br/>per branch for the administration of questionnaires and 286 questionnaire responses <br/>were retrieved. Content validity was conducted to sort out for consistency of the <br/>instrument and reliability was achieved using Cranach’s alpha and a value of 0.810 <br/>was arrived at. Findings revealed online advertising significantly influences customer <br/>brand awareness of First Bank Nigeria products. It was also discovered that online <br/>advertising has little significant influence on consumer purchase behaviour. <br/>Furthermore, online advertising has significant influence on consumer brand recall of <br/>First Bank products. The study recommends that the banks should design their online <br/>advertising in attractive texts, images and even videos to create better awareness of <br/>their various products. In addition, financial institutions which have not adopted online <br/>advertising must key into it to foster consumer brand awareness and patronage.<br/>Keywords: Consumer Brands Awareness, Content Analysis, Financial Institution, <br/>Online Advertisement, Products, Purchase Behaviour. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumer behavior |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Finance companies |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Brand choice |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Advertising |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Rüstemoğlu, Hasan |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 15.02.2023 | Bağış | YL 2677 G34 2022 | T3006 | 15.02.2023 | 15.02.2023 | Thesis | Economics Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 15.02.2023 | Bağış | YL 2677 G34 2022 | CDT3006 | 15.02.2023 | 15.02.2023 | Suppl. CD | Economics Department |