MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
03964nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20230322110552.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
230322d2023 c ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
eng |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 ## - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
YL 2767 |
| Cutter no |
H27 2023 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Hasanov, Huseyn |
| 245 14 - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
THE EFFECTOF SOCIAL MEDIA ON BRAND REPUTATION IN SMARTPHONE MARKET IN AZERBAIJAN AND TURKEY / |
| Sorumluluk Bildirimi |
HUSEYN HASANOV; SUPERVISOR: ASSOC. PROF. DR. FİGEN YEŞİLADA |
| 246 23 - DEĞİŞİK BAŞLIK FORMU |
|---|
| Başlık uygun / kısa başlık |
CASE STUDY OF IPHONE SMARTPHONES |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
vii, 75 sheets; |
| Boyutları |
31 cm |
| Birlikteki Materyal |
Includes CD |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - TEZ NOTU |
|---|
| Tez Notu |
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU |
|---|
| Bibliyografi Notu |
Includes bibliography (sheets 64-68) |
| 520 ## - ÖZET NOTU |
|---|
| Özet notu |
ABSTRACT<br/>Social media platform has come out and developed unceasingly during last 20 years. <br/>Therefore, a lot of huge corporations and advanced firms have attempted to switch <br/>their business processes enormously because social media played significant role <br/>between consumers and companies. In this regard, lots of organizations mainly <br/>concentrated on the utilization of the social media in their business sphere due to the <br/>social media platform has huge influence on the corporations’ brand prestige. In this <br/>study is primarily focused on iPhone corporations the particular reason for <br/>circumstance their increasing market share price and overwhelming brand reputation <br/>for last 20 years all over the world. These two countries have selected for the analysis <br/>because of the soaring demand of social media and iPhone smartphones in Turkey and <br/>Azerbaijan.<br/>To understand the exploration purposes, the primary ideas of the review, containing <br/>social media and brand reputation are characterized in this investigation. As social <br/>media is considered as a virtual platform for creating, sharing, and achieving recent <br/>scope about items for clients, the idea of brand recognition settled as the consumer oriented sensations about the features of a brand item. Moreover, during the decision making process consumers is made sense of by recognizing the periods of the relative <br/>procedure.<br/>The objectives of research have been accomplished in this concentrate by developing <br/>a proper exploration procedure. In this study of the exploration methodology contains <br/>the examination procedure, style, plan, information gathering, and investigation <br/>interaction and exploration populace and inspecting technique. The examination kind <br/>of the review is defined as illustrative in light of the fact that the exploration means for <br/>making sense of whether social media influences the brand recognition of iPhone cell <br/>phones in Turkey and Azerbaijan. The exploration plan of the review contains five <br/>aspects, containing philosophy, approach, method, strategy, and time horizon. <br/>One of the core outcomes of the information investigation process illustrate that there <br/>is a positive correlation between social media and brand reputation of mobile phones <br/>in Turkey and Azerbaijan, because of the social media, mobile phones is more <br/>trustworthy, appealing, unforgettable, and alluring and adds to the brand image of the <br/>cell phones. One of the significant signs of the study is that, there are many <br/>advantageous sides of social media, which directly influence customers, while their <br/>decision-making process, data search, estimation of potential options and post purchase behavior.<br/>Keywords: Brand Reputation, Consumer Decision-Making Process, iPhone<br/>Smartphone Social Media |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Branding (Marketing) |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
iPhone (Smartphone) |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Social Media |
| Alt başlık biçimi |
Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Yeşilada, Figen |
| İlişkili Terim |
supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |