THE EFFECT OF SALES PROMOTION ON CUSTOMER LOYALTY / (Kayıt no. 290036)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03183nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230418152124.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 230322d2022 cy ||||| |m|| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2825 |
| Cutter no | A34 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Achah, Ngoh Julietta |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE EFFECT OF SALES PROMOTION ON CUSTOMER LOYALTY / |
| Sorumluluk Bildirimi | NGOH JULIETTA ACHAH; ASST. PROF. DR. STEVEN WILLIAM BAYIGHOMOG |
| 246 23 - DEĞİŞİK BAŞLIK FORMU | |
| Başlık uygun / kısa başlık | A CASE STUDY OF LES BRASSERIES DU CAMEROUN |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | ix, 47 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 41-43) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>The purpose of this research was actually to find out whether sales promotional <br/>tools have any effect on customer loyalty. The study focused on how these sales<br/>promotional tools (monetary and non-monetary sales promotion) influences<br/>customer loyalty. Thisstrategy is a significant constituent of every business body <br/>as well as every marketingstrategy used. This work remains important since it adds<br/>to recent information. It doesthis substantial and plummeting the breach occurring <br/>in the considerate fill in of auctions preferment by shareholders, stakeholders, <br/>management and customers of Brasserie company in Cameroon. Furthermore,<br/>descriptive research design was applied to designate the auctions advancement <br/>doings of the company. The sample size used 300 respondents from Brasserie <br/>company customers. Questionnaires were self-administered and close ended type. <br/>The study used simple random sampling technique to collect primary data sources. <br/>The result of the study indicates that the respondents agree and are satisfied with<br/>both monetary and non-monetary sales promotional tools although some <br/>respondents are indifferent with the existence of these promotional strategies and <br/>they will remain loyal and continue to consume brasserie product like Sprite, Fanta, <br/>Coca-Cola, Castel, 33 export and just to name a few. The correlation matrix result <br/>revealed that loyalty of customers significantly correlates with monetary and nonmonetary strategies. The regression analysis result shows that 4.2% variance in <br/>loyalty of customers is due to the monetary and non- monetary sales tools. Finally, <br/>significant conclusions and recommendations were put in place such as <br/>maintaining and or increasing sales tools like gifts and bonuses to bring and retain <br/>new clients. This will enable the company have a large market share and withstand <br/>competitors in the brewery industry at large.<br/>Keywords: Brasseries du Cameroun, Customer Loyalty, Monetary Sales <br/>Promotion, Non-Monetary Sales Promotion. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Customer loyalty |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Sales promotion |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Bayighomog, Steven William |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 22.03.2023 | Bağış | YL 2825 A34 2022 | T3164 | 22.03.2023 | 22.03.2023 | Thesis | Business Administration Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 22.03.2023 | Bağış | YL 2825 A34 2022 | CDT3164 | 22.03.2023 | 22.03.2023 | Suppl. CD | Business Administration Department |