MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
03071nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20230418152306.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
230322d2022 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
eng |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 ## - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
YL 2826 |
| Cutter no |
O48 2022 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Ogunsanya, Sulaimon Kolawole |
| 245 10 - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
A STUDY OF CUSTOMER VALUE AND CUSTOMER LOYALTY IN NORTH CYPRUS SUPERMARKET INDUSTRY / |
| Sorumluluk Bildirimi |
SULAIMON KOLAWOLE OGUNSANYA; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2022 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
57 sheets; |
| Boyutları |
31 cm. |
| Birlikteki Materyal |
Includes CD |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - TEZ NOTU |
|---|
| Tez Notu |
Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU |
|---|
| Bibliyografi Notu |
Includes bibliography (sheets 49-54) |
| 520 ## - ÖZET NOTU |
|---|
| Özet notu |
ABSTRACT<br/>Accordingly, the purpose of this study was to determine the effect of customer value<br/>on customer loyalty among supermarket users in North Cyprus. The investigated <br/>association examined was between customer values and the four dimensions of <br/>customer loyalty, namely Repurchase Intention, Positive Word-of-Mouth, Price <br/>Sensitivity and Complaining Behaviour. There were four hypotheses in this study. <br/>Using data collected from 127 respondents who are supermarket users, inferential <br/>statistics were used to determine the effect of the customer value on each of the four <br/>dimensions of customer loyalty. According to the results of the analysis, customer <br/>value had a significant positive effect on repurchase intention and positive WOM. This <br/>implied that the first two hypotheses of this study were accepted. The proposed <br/>negative significant effects that was anticipated to have existed between customer <br/>value and price sensitivity and between customer value and complaining behavior was <br/>not found, hence, the third and fourth hypotheses were rejected. These results informed <br/>the direction of the discussion, implications, limitations, recommendations for future <br/>studies. The result of this study birth some practical implication with supermarket <br/>managers and stakeholders and it highlighted the importance of providing values such <br/>as offering discounts or giving coupons service to their customers so as to win them <br/>and increase repurchase intention and positive word of mouth. This study suggests that <br/>supermarket manager must not underestimate customer value for North Cyprus <br/>customers, which means that supermarket products need to be priced satisfactorily, <br/>acquiring and offering premium produce. <br/>Keywords: Complaining Behaviour, Customer Values, Positive Word-Of-Mouth, <br/>Price Sensitivity, Repurchase Intention |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Complaints (Administrative procedure) |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Consumers |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Word-of-mouth advertising |
| Alt başlık biçimi |
Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Safavi, Homayoun Pasha |
| İlişkili Terim |
supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |