THE EFFECT OF SOCIAL MEDIA ADVERTISING ON CUSTOMER BEHAVIOR OF TELECOMMUNICATION COMPANIES IN NIGERIA. A CASE STUDY OF AIRTEL INTERNATIONAL / (Kayıt no. 290053)
[ düz görünüm ]
| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03317nam a22003137a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230419100030.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 230324d2022 cy o|||| |||| 00| 0 tur d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2831 |
| Cutter no | A43 2022 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Alayande, Sola Afeez |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | THE EFFECT OF SOCIAL MEDIA ADVERTISING ON CUSTOMER BEHAVIOR OF TELECOMMUNICATION COMPANIES IN NIGERIA. A CASE STUDY OF AIRTEL INTERNATIONAL / |
| Sorumluluk Bildirimi | SOLA AFEE ALAYANDE; SUPERVISOR: Asst. Prof. Dr. GALİP ERZAT ERDİL |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | ix, 62 sheets; |
| Diğer fiziki detaylar | photos; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communications and Media Studies Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 55-55) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>Social media channels have been adopted by different telecommunication companies <br/>with the aim of increasing their customer behavior in terms of market share. The <br/>essence is that through advertising, they can achieve increased brand visibility to their <br/>customers. This study takes on the view of examining the customers’ perspectives on <br/>the use of social media advertising by telecommunication companies and whether <br/>market share has been improved as the companies seek to reach out to a variety of <br/>customers through a number of social media channels. <br/>This study adopted a case study design to blueprint the methods of data collection. <br/>Firstly, the study collected data from customers on various WhatsApp groups as well <br/>as Facebook users on the condition that they are Airtel subscribers, thus employing the <br/>use of electronic questionnaires whose link was shared to the customers, resulting into <br/>a sample response of 252.<br/>The study argues that generally social media advertising has a positive relationship <br/>with Customer behavior, there was a positive relationship between photo sharing and <br/>customer behavior, as well as a positive relationship between video sharing and <br/>customer behavior, and a positive relationship between microblogging and customer <br/>behavior. However, the study reveals that social networking does not have a significant <br/>effect on customer behavior compared to other predictors. Besides, it also argues that <br/>microblogging has not been utilized by customers as most of them argued for the <br/>existence and effectiveness of other channels of social media platform communication.<br/>The study therefore, recommends majorly to the telecommunication companies to <br/>create rapport with the customers and provide timely feedback through the various <br/>social media channels, as well directing the customers to the microblogs for more <br/>information on the company’s brands.<br/>Keywords: Digital media advertising, microblogging, photo sharing, social media, <br/>video sharing |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Advertising |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Digital media |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Microblogs |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social media |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Erdil, Galip Erzat |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 24.03.2023 | Bağış | YL 2831 A43 2022 | T3170 | 24.03.2023 | 24.03.2023 | Thesis | Communications and Media Studies Department | |||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 24.03.2023 | Bağış | YL 2831 A43 2022 | CDT3170 | 24.03.2023 | 24.03.2023 | Suppl. CD | Communications and Media Studies Department |