CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AND CUSTOMER LOYALTY OF THE NIGERIAN TELECOMMUNICATIONS INDUSTRY / (Kayıt no. 290574)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02710nam a22002897a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230713092759.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 230713d2023 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2898 |
| Cutter no | B26 2023 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Bamigbade, Oladimeji Ayoade |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AND CUSTOMER LOYALTY OF THE NIGERIAN TELECOMMUNICATIONS INDUSTRY / |
| Sorumluluk Bildirimi | OLADIMEJI AYOADE BAMIGBADE; SUPERVISOR: ASST. PROF. DR. STEVEN WILLIAM BAYIGHOMOG |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | viii, 60 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 47-55) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>This study investigated the relationship between corporate social responsibility and <br/>customer loyalty of the Nigerian telecommunications among mobile operators in <br/>Nigeria. A descriptive research design of survey type was adopted for the study using <br/>eligible respondents. The sample of this study comprised of Nigeria <br/>telecommunications industry’s customer in a state – Lagos State. Using a survey <br/>instrument with items adopted from previous studies for data collection, 365 copies of <br/>filled questionnaire was collected online and 86 copies was collected offline. Using <br/>SPSS, the frequencies, test of relationship and test of the prediction was done to <br/>provide a focal point for this study – generating results that would provide answers to <br/>the research questions of this study. It was observed from the result of the study that <br/>customers’ perception of corporate social responsibility has a significant positive <br/>association with customer loyalty. In addition, customers’ perception of corporate <br/>social responsibility has a significant negative association with switch intention. <br/>Lastly, perceived corporate social responsibility has a positive association with <br/>customer advocacy. The findings of this study informed the discussion, implications, <br/>limitation and recommendation for future studies.<br/>Keywords: Customer Advocacy, Customer Loyalty, Nigerian Telecommunications <br/>Industry, Perceived Cooperate Social Responsibility, Switching Intention. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumers |
| Alt başlık biçimi | Dissertations, Academic |
| Coğrafi Alt Konu | Nigeria |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Telecommunication |
| Alt başlık biçimi | Dissertations, Academic |
| Coğrafi Alt Konu | Nigeria |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social responsibility of business |
| Alt başlık biçimi | Dissertations, Academic |
| Coğrafi Alt Konu | Nigeria |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Bayighomog, Steven William |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu | Toplam Ödünçverme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 13.07.2023 | Bağış | YL 2898 B26 2023 | T3256 | 13.07.2023 | 13.07.2023 | Thesis | Business Administration Department | ||||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 13.07.2023 | Bağış | YL 2898 B26 2023 | CDT3256 | 13.07.2023 | 13.07.2023 | Suppl. CD | Business Administration Department |