THE EFFECTS OF BRANDING IN CONTEMPORARY CAFÉ DESIGN IN FAMAGUSTA / (Kayıt no. 290595)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03906nam a22002897a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230714105916.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 230714d2023 c o|||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 2905 |
| Cutter no | S43 2023 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Shafieyan, Faraz |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | THE EFFECTS OF BRANDING IN CONTEMPORARY CAFÉ DESIGN IN FAMAGUSTA / |
| Sorumluluk Bildirimi | FARAZ SHAFIEYAN; SUPERVISOR: DR. AHMET MURAT SAYMANLIER |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | xi, 107 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MID) - Cyprus International University. Institute of Graduate Studies and Research Interior Design Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 90-101) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>The interiors of buildings are increasingly important in determining the meaning and <br/>function of urban spaces in the modern era. The restaurant and cafe business in <br/>Northern Cyprus has accelerated in recent years. When customers have so many dining <br/>and drinking establishments to choose from, most Cyprus cafes agree that it is essential <br/>to differentiate themselves. On the other hand, creating a relaxing and enjoyable <br/>environment is increasingly important to customers. Success in this competition will <br/>mostly depend on how well businesses are able to attract and retain customers, as well <br/>as how well they promote their respective brands. Moreover, in today's highly <br/>competitive market, brand identity is increasingly dependent on aesthetics. <br/>Accordingly, the main problem that inspired this thesis was the inability of some café <br/>owners to draw customers and succeed in this profession. This study's overarching aim <br/>is to discover how effective café branding and contemporary design are at attracting <br/>potential customers, as well as how those elements influence consumers' perceptions <br/>of the brand and their loyalty to it over time. The standards for corporate identity and <br/>interior design are refined in this thesis to better meet the needs of businesses and their <br/>customers. To put it another way, the more attention is paid to the connection between <br/>customers and the design atmosphere, the more effective the branding and interior <br/>design will be. The significance of this research lies in the fact that it can guide cafe <br/>owners in increasing the efficiency with which they attract customers and in <br/>identifying the aspects that contribute to the uniqueness and variety of their businesses. <br/>This study takes a mixed-methods approach, combining qualitative and quantitative <br/>data. In addition, the thesis made use of café facility case studies. All of the examples <br/>are compared and analyzed with the help of the comparative longitudinal study. This <br/>study provides a comparison of six cafés, four local and two Internationals. This study <br/>took place in four different cafes in the city of Famagusta, which is in the northern part <br/>of Cyprus. Findings indicated that the cafe's branding efforts are increasing both its <br/>name recognition and the number of customers who frequent the business. However, <br/>cafes' ability to attract customers is mostly due to the care with which they're designed. <br/>Therefore, contemporary design and branding are crucial to a cafe's performance and <br/>customer attraction, and a cafe that succeeds in these aspects will likely outperform its <br/>competitors.<br/>Keywords: Brand Identity, Brand Image, Brand Space, Contemporary Design, <br/>Customer Behavior, Customer Loyalty |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Branding (Marketing) |
| Alt başlık biçimi | Dissertations, Academic |
| Coğrafi Alt Konu | Cyprus, Northern |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumer behavior |
| Alt başlık biçimi | Dissertations, Academic |
| Coğrafi Alt Konu | Cyprus, Northern |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Customer loyalty |
| Alt başlık biçimi | Dissertations, Academic |
| Coğrafi Alt Konu | Cyprus, Northern |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Saymanlıer, Ahmet Murat |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu | Toplam Ödünçverme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 14.07.2023 | Bağış | YL 2905 S43 2023 | T3263 | 14.07.2023 | 14.07.2023 | Thesis | Interior Design Department | ||||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 14.07.2023 | Bağış | YL 2905 S43 2023 | CDT3263 | 14.07.2023 | 14.07.2023 | Suppl. CD | Interior Design Department |