A LATENT FIRICHLET ALLOCATION ANALYSIS OF ORGANIZATIONAL COMMUNICATION IN TWITTER / (Kayıt no. 290848)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03296nam a22002897a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20230829085629.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 230829d2023 cy ||||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | D 338 |
| Cutter no | A46 2023 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Agozie, Divine Quase |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | A LATENT FIRICHLET ALLOCATION ANALYSIS OF ORGANIZATIONAL COMMUNICATION IN TWITTER / |
| Sorumluluk Bildirimi | DIVINE QUASE AGOZIE; SUPERVISOR: ASSOC. PROF. DR. MUESSER NAT |
| 246 23 - DEĞİŞİK BAŞLIK FORMU | |
| Başlık uygun / kısa başlık | DISCERNING THE ROLE OF COMMUNICATIONS CONTENT FUNCTIONS AND MULTIMEDIA INCLUSION |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | ix, 142 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | Includes CD |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (PhD) - Cyprus International University. Institute of Graduate Studies and Research management Information Systems Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 124-141) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT <br/>Sustained engagement with an audience remains a need for organizations, and many <br/>organizations have sourced technology-mediated channels, like social media, to <br/>achieve this objective in recent. Although not a recent concept, organizational <br/>communication online has received much recognition with the rise in the <br/>organizational use of online channels like social media for communication and <br/>providing value experience to users. The value experience perceived by users and the <br/>extent of interactivity on social media show how engaging audiences are. Few studies <br/>have looked at what drives this value experience in organizational communication. <br/>This study explores the role of message features and the functional use of posts by <br/>interest groups and discerns their effect on user engagement with and without <br/>multimedia inclusion on Twitter. A bi-term topic modelling technique is used to <br/>analyze posts from 323 organizations, and a Poisson regression model to assess the <br/>effect of the message features (Technical characteristics, User and Network <br/>characteristics and Content characteristics) and the content functions on user <br/>engagement. The results show that technical characteristics like images and word <br/>length of posts increased engagement. User and network characteristics as followers <br/>and type of group are the most important characteristics that drive engagement. <br/>Content functions including information, research, community, and news functions of <br/>posts also increased user engagement with organizational messages. This study bridges <br/>the gap in the service literature as it pertains to non-profit organizations (i.e., interest <br/>groups) by exploring organizational communication using communications content <br/>functions and message characteristics of Twitter posts. This study is among few to <br/>investigate content functions beyond the categorizations of message functions and the <br/>relationship between content functions and user engagement. <br/>Keywords: Latent Dirichlet Allocation, Organizational communication, Poisson <br/>regression model, Social-media, Twitter, User engagement. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Communication in organizations |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Social media |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Nat, Müesser |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu | Toplam Ödünçverme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 29.08.2023 | Bağış | D 338 A46 2023 | T3381 | 29.08.2023 | 29.08.2023 | Thesis | Management Information Systems Department | ||||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 29.08.2023 | Bağış | D 338 A46 2023 | CDT3381 | 29.08.2023 | 29.08.2023 | Suppl. CD | Management Information Systems Department |