THE MEDIATING EFFECT OF CUSTOMER-BASED BRAND EQUITY ON THE RELATIONSHIP BETWEEN PLANNED CUSTOMER BEHAVIOR AND THE INTENTION TO PURCHASE COUNTERFEIT PRODUCTS / (Kayıt no. 291576)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 03006nam a22002897a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20231027164451.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 231027d2023 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3167 |
| Cutter no | K27 2023 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Karmo, Korpo |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE MEDIATING EFFECT OF CUSTOMER-BASED BRAND EQUITY ON THE RELATIONSHIP BETWEEN PLANNED CUSTOMER BEHAVIOR AND THE INTENTION TO PURCHASE COUNTERFEIT PRODUCTS / |
| Sorumluluk Bildirimi | KORPO KARMO; SUPERVISOR: ASSOC. PROF. DR. FİGEN YEŞİLADA |
| 246 23 - DEĞİŞİK BAŞLIK FORMU | |
| Başlık uygun / kısa başlık | A CASE STUDY OF THE CITY BUILDERS OF LIBERIA |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | viii, 56 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | 1 CD-ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 42-51) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>The impact of counterfeit products has grown exponentially in Liberia, and it has <br/>become a global phenomenon. The study aimed to find the mediating effect of <br/>customer-based brand equity on the relationship between planned behavior and the <br/>intention to purchase counterfeit products. The study aimed to find the mediating effect <br/>of customer-based brand equity on the relationship between subjective norms, <br/>behavioral control, and attitude and intention to purchase counterfeit products.<br/>The study used a descriptive research design to formulate the research problem, collect <br/>data, and analyze the data to solve the identified problem. The study used the Cochran <br/>formula to calculate the sample size, and the final sample size comprised 384 City <br/>Builder of Liberia customers. The study used electronic questionnaires to collect the <br/>data, and the sampling technique used was a snowball, where initial contacts were <br/>made, and the initial contacts were asked to reach other contacts. The study used <br/>bootstrapping analysis to perform the mediating analysis with a bootstrap sample of <br/>5000 and a 95% confidence interval with the help of AMOS software.<br/>The results from the mediating analysis show that customer-based brand equity has no <br/>mediating effect on the relationship between subjective norms and the purchase <br/>intention of counterfeit products. The study found that customer-based brand equity <br/>has no mediating effect on the relationship between behavioral control and the <br/>purchase intention of counterfeit products. The study revealed that customer-based <br/>brand equity fully mediates the relationship between attitude and the purchase <br/>intention of counterfeit products.<br/>Keywords: Attitude, Behavioral control, City builder of Liberia, Customer based brand <br/>equity, Planned customer behavior |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Consumers |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Purchasing |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Yeşilada, Figen |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu | Toplam Ödünçverme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 27.10.2023 | Bağış | YL 3167 K27 2023 | T3548 | 27.10.2023 | 27.10.2023 | Thesis | Business Administration Department | ||||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Depo | 27.10.2023 | Bağış | YL 3167 K27 2023 | CDT3548 | 27.10.2023 | 27.10.2023 | Suppl. CD | Business Administration Department |