IMPACT OF WORD OF MOUTH (WOM) MARKETING ON BRAND AWARENESS, PERCEIVED QUALITY AND BRAND LOYALTY / (Kayıt no. 291579)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02543nam a22003017a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20231030092053.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 231030d2023 cy ||||| m||| 00| 0 tur d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3171 |
| Cutter no | E94 2023 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Eweje, Halimat Abiodun |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | IMPACT OF WORD OF MOUTH (WOM) MARKETING ON BRAND AWARENESS, PERCEIVED QUALITY AND BRAND LOYALTY / |
| Sorumluluk Bildirimi | HALIMAT ABIODUN EWEJE; SUPERVISOR: DR. HOMAYOUN PASHA SAFAVI |
| 246 23 - DEĞİŞİK BAŞLIK FORMU | |
| Başlık uygun / kısa başlık | A CASE OF NIGERIAN HIGHER INSTITUTIONS |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | viii, 67 sheets; |
| Boyutları | 31 cm. |
| Birlikteki Materyal | 1 CD-ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration Department |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes bibliography (sheets 50-64) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>The objective of this study is to investigate the impact of word of mouth (WOM) <br/>marketing on the perceived quality and brand awareness of Nigerian higher education <br/>institution and the subsequent impact on the brand loyalty. The study aimed to get <br/>better insight into factors that contribute to the choice of higher institution to attend <br/>among Nigerian youths. Three hundred and eighty four (384) responses were gathered <br/>through the distribution of questionnaires online to various Nigerian students. <br/>Correlation, linear regression analysis and hypothesis testing was used to test the <br/>relationship between WOM, brand awareness, perceived quality and brand loyalty. <br/>The study found a positive correlation between WOM and perceived quality and brand <br/>awareness. A subsequent positive relationship was also reported between brand <br/>awareness and perceived quality with brand loyalty. The study showed that the <br/>communication that takes place among past students of an higher education institute <br/>and a potential student have the ability to increase the brand awareness and perceived <br/>quality of the school by the potential student. Hence, can help convince the student to <br/>choose the institution as choice destination for their education.<br/>Keywords: Brand Awareness, Brand Loyalty, Perceived Quality, Word of Mouth. <br/> |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Brand loyalty |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Word-of-mouth advertising |
| Alt başlık biçimi | Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Branding (Marketing) |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Safavi, Homayoun Pasha |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu | Toplam Ödünçverme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 30.10.2023 | Bağış | YL 3171 E94 2023 | T3552 | 30.10.2023 | 30.10.2023 | Thesis | Business Administration Department | ||||
| Dewey Onlu Sınıflama Sistemi | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 30.10.2023 | Bağış | YL 3171 E94 2023 | CDT3552 | 30.10.2023 | 30.10.2023 | Suppl. CD | Business Administration Department |