MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
04188nam a22003137a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20231030163748.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
231030d2023 cy ||||| m||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
eng |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 ## - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
YL 3176 |
| Cutter no |
I43 2023 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Igboeli, Nneka Linda |
| 245 14 - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
THE USE OF SOCIAL MEDIA BY THE NIGERIAN GOVERNMENT AS A PUBLIC RELATION TOOL DURING THE COVID-19 PANDEMIC / |
| Sorumluluk Bildirimi |
NNEKA LINDA IGBOELI; SUPERVISOR: ASST. PROF. DR. SEVİLAY ÖREN |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
2023 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
xii, 111 pages; |
| Boyutları |
31 cm. |
| Birlikteki Materyal |
1 CD-ROM |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 502 ## - TEZ NOTU |
|---|
| Tez Notu |
Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Communication and Media Studies Department |
| 504 ## - BİBLİYOGRAFİ NOTU |
|---|
| Bibliyografi Notu |
Includes bibliography (sheets 94-109) |
| 520 ## - ÖZET NOTU |
|---|
| Özet notu |
ABSTRACT<br/>The integration of social media technologies into public relations efforts and<br/>campaigns is considered a necessary and wise strategy due to the significant role that<br/>public relations plays in communication for various companies, individuals, and<br/>brands. This research aims to analyze the Nigerian government's utilization of<br/>Facebook as a means of public relations during the COVID-19 pandemic. The study<br/>employed a qualitative research design. The data was collected by gathering<br/>uploaded content from official Facebook accounts of the Federal Ministry of Health<br/>(FMOHN) and the Nigeria Center for Disease Control (NCDC). The selection of the<br/>governmental entities was based on their significant roles as regulatory organizations<br/>within the Nigerian government responsible for overseeing issues related to COVID- 19. The data was collected through the method of content analysis. According to the<br/>findings, both NCDC and FMOHN had the highest content frequency distribution<br/>during weekdays, while NCDC distributed a significant amount of its content during<br/>non-working hours, FMOHN distributed its content during regular working hours. The government's primary method of conveying information was through the use of<br/>text and photographs. In terms of post themes, the bulk of posts were on health<br/>advocacy and emergencies and public health awareness. Furthermore, the findings<br/>implied that there was a higher level of engagement among users with government<br/>accounts' social media postings outside non-working hours than during working<br/>hours, as evaluated by metrics such as likes, shares, and comments. Furthermore, likes were the most common type of engagement, followed by comments and shares. The content connected to improving health advocacy and emergencies and public<br/>health awareness obtained the greatest user engagement, followed by those<br/>regarding public health protection and, lastly, those regarding healthy behavioral<br/>changes. Nonetheless, as compared to the FMOHN, the NCDC displayed a more<br/>effective use of social media for public relations purposes. Individuals expressed<br/>concern about the presentation of symptoms linked to COVID-19 in the context of<br/>public health awareness. Concerns about insufficient compliance with social<br/>distancing norms were raised by people in relation to the issue of public health<br/>protection. Concerning the issue of fostering healthy behavioral change, it was<br/>discovered that people were concerned about the restricted availability and high cost<br/>of hand sanitizers. It is recommended that government entities and healthcare<br/>professionals utilize emerging information technologies to disseminate informative<br/>disease-related content to a wider audience, thereby enhancing their self-protection<br/>strategies. Keywords: Covid-19, Healthy Behavioral Change, Public Health Awareness, Public<br/>Health Protection, Public Relation, Social Media |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
COVID-19 (Disease) in mass media |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Behavioral assessment |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Public health |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Public relations |
| Alt başlık biçimi |
Dissertations, Academic |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Social media |
| Alt başlık biçimi |
Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Ören, Sevilay |
| İlişkili Terim |
supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |