SUSTAINABLE MERKETING AND ITS EFFECT ON CUSTOMER RETENTION IN THE NIGERIAN FOOD AND BEVERAGE INDUSTRY : A MEDIATING ROLE OF BRAND EQUITY / (Kayıt no. 292820)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02139nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20241014093328.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240924d2024 cy ||||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3384 |
| Cutter no | A36 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Adovon, Olajuwon Steven |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | SUSTAINABLE MERKETING AND ITS EFFECT ON CUSTOMER RETENTION IN THE NIGERIAN FOOD AND BEVERAGE INDUSTRY : A MEDIATING ROLE OF BRAND EQUITY / |
| Sorumluluk Bildirimi | OLAJUWON STEVEN ADOVON ; SUPERVISOR, ASST. PROF. DR. GALİP ERZAT ERDİL |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 55 sheets; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MA) - Cyprus International University. Institute of Graduate Studies and Research Marketing Management |
| 520 ## - ÖZET NOTU | |
| Özet notu | The Nigerian food and beverage industries and its promoting systems on computerized<br/>networks are known to powerfully influence customer’s retention and a lot of study<br/>are being carried out now most especially on the influence of sustainable marketing on<br/>customer retention and only few or no study has examined how this relationship can<br/>be mediated by brand equity. So, this study is aimed at examining sustainable<br/>marketing and its effect on customer retention in the Nigerian food and beverage<br/>industry: a mediating role of brand equity.<br/>This research employs a quantitative research method where 384 questionnaires were<br/>distributed and 302 were returned and used for the analysis. The analysis involves four<br/>different hypotheses and the four of them were all supported. This means that in<br/>Nigerian food and beverages sustainable marketing has strong impact on customer<br/>retention and brand equity while brand equity has a moderate positive impact on<br/>customer retention. Above all, the result also shows that brand equity mediates the<br/>influence of sustainable marketing on customer retention. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing |
| Alt başlık biçimi | Dissertations, Academic |
| Genel Alt Konu | Management |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Erdil, Galip Erzat |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 24.09.2024 | Bağış | YL 3384 A36 2024 | T3801 | 24.09.2024 | C.1 | 24.09.2024 | Thesis | Marketing Management | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 24.09.2024 | Bağış | YL 3384 A36 2024 | CDT3801 | 24.09.2024 | C.1 | 24.09.2024 | Suppl. CD | Marketing Management |