THE IMPACTS OF DIGITAL MARKETING ON CUSTOMER ENGAGEMENT AND BRAND PROMOTION IN THE TOURISM SND HOSPITALITY INDUSTRY; CASE STUDY: NIGERIA / (Kayıt no. 292866)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02697nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20241007111432.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240926d2024 cy e|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3356 |
| Cutter no | O84 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Oshinbanjo, Adeola Mary |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE IMPACTS OF DIGITAL MARKETING ON CUSTOMER ENGAGEMENT AND BRAND PROMOTION IN THE TOURISM SND HOSPITALITY INDUSTRY; CASE STUDY: NIGERIA / |
| Sorumluluk Bildirimi | ADEOLA MARY OSHINBANJO ; SUPERVİSOR, DR. MARJAN KAMYABI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 68 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management |
| 520 ## - ÖZET NOTU | |
| Özet notu | This thesis explores the transformative impacts of digital marketing strategies on<br/>customer engagement and brand promotion in the dynamic tourism and hospitality<br/>industry of Nigeria. Given the evolving digital landscape, businesses in the hospitality<br/>sector must adapt their marketing approaches to remain competitive and relevant. The<br/>research utilizes a quantitative method with 350 participants from the hotel industry to<br/>achieve its objectives. The study commences by examining the current state of digital<br/>marketing practices in the industry, identifying key platforms and techniques<br/>employed by businesses to connect with their target audience. Subsequently, it delves<br/>into the multifaceted impacts of these digital strategies on customer engagement,<br/>exploring their influence on consumer behavior, interaction, and loyalty. Additionally,<br/>the thesis evaluates the effectiveness of digital marketing in enhancing brand<br/>promotion within the tourism and hospitality sector. It also addresses the challenges<br/>faced by businesses in implementing effective digital marketing campaigns and<br/>provides recommendations for overcoming these obstacles. The findings contribute<br/>valuable insights to both academia and industry practitioners, offering a nuanced<br/>understanding of the role digital marketing plays in shaping customer engagement and<br/>brand promotion within the specific socio- economic context of Nigeria. The research<br/>outcomes provide actionable recommendations for businesses aiming to optimize their<br/>digital marketing strategies in the tourism and hospitality sector, fostering sustainable<br/>growth and competitiveness in the evolving digital landscape. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Tourism and Hotel Management |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Kamyabi, Marjan |
| İlişkili Terim | supervisor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 26.09.2024 | Bağış | YL 3356 O84 2024 | T3773 | 26.09.2024 | C.1 | 26.09.2024 | Thesis | Tourism and Hotel Management | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 26.09.2024 | Bağış | YL 3356 O84 2024 | CDT3773 | 26.09.2024 | C.1 | 26.09.2024 | Suppl. CD | Tourism and Hotel Management |