TO WHAT EXTENT SOCIAL MEDIA MARKETING IS EFFECIVE FOR DEVELOPING BRAND IMAGE AND LOYALTY: AN EMPIRICAL STUDY IN THE FASHION CLOTHING INDUSTRY / (Kayıt no. 292964)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02546nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250109085151.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3482 |
| Cutter no | S53 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Sıddıque, Shahrukh Ahmad |
| 245 13 - ESER ADI BİLDİRİMİ | |
| Başlık | TO WHAT EXTENT SOCIAL MEDIA MARKETING IS EFFECIVE FOR DEVELOPING BRAND IMAGE AND LOYALTY: AN EMPIRICAL STUDY IN THE FASHION CLOTHING INDUSTRY / |
| Sorumluluk Bildirimi | SHAHRUKH AHMAD SIDDIQUE ; SUPERVISOR, ASSOC. PROF. DR. FİGEN YEŞİLADA |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 79 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration |
| 520 ## - ÖZET NOTU | |
| Özet notu | This empirical study investigates the effectiveness of social media marketing (SMM) in enhancing customer brand engagement and purchase intention within the fashion clothing industry. The research employs a quantitative approach, utilizing an online survey administered through Google Forms to gather data from 292 respondents. The survey aimed to assess the impact of various SMM activities—such as content creation, influencer collaborations, and interactive campaigns—on consumer behavior. The collected data was analyzed using statistical tools, including SPSS for descriptive statistics and AMOS for structural equation modeling, to explore key constructs such as brand image, customer brand engagement, and purchase intention.<br/>The findings reveal a significant positive relationship between SMM activities and both brand engagement and purchase intention among fashion clothing consumers. Specifically, the study highlights that consumers are more likely to engage with brands and develop a stronger intention to purchase when exposed to effective social media marketing strategies. This underscores the pivotal role of SMM in fostering deeper consumer-brand interactions, building brand loyalty, and influencing purchasing decisions in a highly competitive market.<br/>These insights are valuable for marketers seeking to optimize their digital marketing strategies, suggesting that leveraging social media platforms effectively can drive growth and enhance brand visibility in the fashion industry. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Business Administration |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Yeşilada, Figen |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 16.10.2024 | Bağış | YL 3482 S53 2024 | T3929 | 16.10.2024 | C.1 | 16.10.2024 | Thesis | Business Administration | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 16.10.2024 | Bağış | YL 3482 S53 2024 | CDT3929 | 16.10.2024 | C.1 | 16.10.2024 | Suppl. CD | Business Administration |