THE MODERATING ROLE OF ELECTRONIC WORD OF MOUTH (EWOM) ON THE RELATIONSHIP BETWEEN PURCHASE INTENTION AND BRAND AWARENESS. / (Kayıt no. 292967)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02385nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250109085857.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3471 |
| Cutter no | A94 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Ayeni, Sayo Joseph |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE MODERATING ROLE OF ELECTRONIC WORD OF MOUTH (EWOM) ON THE RELATIONSHIP BETWEEN PURCHASE INTENTION AND BRAND AWARENESS. / |
| Sorumluluk Bildirimi | SAYO JOSEPH AYENI ; SUPERVISOR, DR. MARJAN KAMYABI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 58 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Tourism and Hotel Management |
| 520 ## - ÖZET NOTU | |
| Özet notu | This study used restaurants in North Cyprus to examine the moderating effect of electronic word of mouth (EWOM) on the link between brand awareness and purchase intention. Data gathered from respondents in many of the island's largest cities was used in the study. Using survey questionnaires with questions to gauge brand awareness, purchase intention, and electronic word-of-mouth (EWOM), over 400 data points were gathered using the convenience sample method. The constructs were valid and reliable, as evidenced by the AVE values of 0.67, 0.63, and 0.66 and the Cronbach alpha values of 0.75, 0.72, and 0.74, respectively. The descriptive statistics showed that many of the respondents are young people who are mostly students and they earn below twenty-one thousand Turkish Lira. According to the study, EWOM significantly increases both brand recognition and customer purchase intention, whereas brand awareness significantly increases customer purchase intention. Additionally, the study found that the association between brand awareness and purchase intention is moderated by EWOM in a statistically significant way. The results led to the conclusion that managers and restaurant owners could boost sales and boost revenue by combining successful EWOM tactics, like offering discounts for referrals, with brand awareness tactics like fewer delays and excellent customer service. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Tourism and Hotel Management |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Kamyabi, Marjan |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 16.10.2024 | Bağış | YL 3471 A94 2024 | T3918 | 16.10.2024 | C.1 | 16.10.2024 | Thesis | Tourism and Hotel Management | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 16.10.2024 | Bağış | YL 3471 A94 2024 | CDT3918 | 16.10.2024 | C.1 | 16.10.2024 | Suppl. CD | Tourism and Hotel Management |