THE ROLE OF SOCIAL MEDIA INFLUENCERS IN BRAND SUCCESS, CUSTOMER ENGAGEMENT, AND LOYALTY / (Kayıt no. 292971)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02429nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250108103340.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3475 |
| Cutter no | H36 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Hamada, Abdelmalek |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE ROLE OF SOCIAL MEDIA INFLUENCERS IN BRAND SUCCESS, CUSTOMER ENGAGEMENT, AND LOYALTY / |
| Sorumluluk Bildirimi | ABDELMALEK HAMADA ; SUPERVISOR, ASSOC. PROF. DR. DAMLA KARAGÖZLÜ |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 52 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MSc) - Cyprus International University. Institute of Graduate Studies and Research Management Information Systems |
| 520 ## - ÖZET NOTU | |
| Özet notu | This study investigates the role of social media influencers (SMIs) in affecting brand success, customer loyalty, and engagement. Using a quantitative methodology, data was collected through online questionnaire and analyzed through SmartPLS. The results highlight the remarkable impact of influencer relationships on brand outcomes. Design Quality (DQ) was found to have a strong influence on Relationship with Social Media Influencers (RSMI), which in the same time strongly affects trust and brand success. Path coefficients show a strong direct effect of RSMI on brand and social media influencer success (B&SMI) with a coefficient of 0.798. Furthermore, indirect effects such as DQ -> RSMI -> B&SMI (0.459) further highlight the mediated pathways through which influencers commit to the brand selling performance. Construct reliability and validity results confirm the resilience of the model, with high values across Cronbach's alpha, composite reliability, and average variance extracted (AVE). The research suggests that brands should focus on high-quality content creation and strategic influencer partnerships to strengthen trust and customer loyalty. Future research is suggested to explore differences across different platforms and demographic segments to adapt to the dynamic digital marketing landscape. These points provide valuable guidance for customers aiming to strengthen the power of social media influencers effectively. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Management Information Systems |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Karagözlü, Damla |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 17.10.2024 | Bağış | YL 3475 H36 2024 | T3922 | 17.10.2024 | C.1 | 17.10.2024 | Thesis | Management Information Systems | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 17.10.2024 | Bağış | YL 3475 H36 2024 | CDT3922 | 17.10.2024 | C.1 | 17.10.2024 | Suppl. CD | Management Information Systems |