EVİDENCE- BASED RECOMMENDATIONS ON THE IMPACT OF COMMUNICATION PRACTICES ON CUSTOMER LOYALTY AT ETABLISSEMENT MARIAMA CISSE & FILS / (Kayıt no. 292973)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02509nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250109085553.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy de||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3513 |
| Cutter no | K36 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Kande, Mamady |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | EVİDENCE- BASED RECOMMENDATIONS ON THE IMPACT OF COMMUNICATION PRACTICES ON CUSTOMER LOYALTY AT ETABLISSEMENT MARIAMA CISSE & FILS / |
| Sorumluluk Bildirimi | MAMADY KANDE ; SUPERVISOR, DR SAIME ULUÇAYLI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 46 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Management |
| 520 ## - ÖZET NOTU | |
| Özet notu | This study lies in its exploration of the critical nexus between communication and customer loyalty within the organizational context of Etablissement Mariama Cissé & Fils. Effective communication stands as a cornerstone of firm performance, which is the channel for making decision, building relationship and passing information. Therefore, two hypotheses were developed in regard to this research; one is examining relatiosnship between communication practices and consumer loyalty as regards Etablissement Mariama Cissé & Fils (H1) and second one is to examine the impact communication practice on customer loyalty in Etablissement Mariama Cissé & Fils (H2). This research was conducted by using quantitative research method with a sample size of 384 and 364 questionnaires were returned with a retuned rate of 95% and used for the analysis. The sample for this study was also selected by using a sampling technique called purposive technique that is used in selection of participants according to a specified criteria appropriate to research questions. It was revealed that there is a moderate significant positive correlation as well as influence of communication practices on customer loyalty which means that an increase in communication practice bring about increase in customer loyalty. By delving into these intertwined dynamics, this research contributes valuable insights that extend beyond the specific case study, with implications for theory, practice, and policy within broader organizational settings. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Management |
| Alt başlık biçimi | Dissertations, Academic |
| Genel Alt Konu | Business Administration |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Uluçaylı, Saime |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 21.10.2024 | Bağış | YL 3513 K36 2024 | T3960 | 21.10.2024 | C.1 | 21.10.2024 | Thesis | Management | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 21.10.2024 | Bağış | YL 3513 K36 2024 | CDT3960 | 21.10.2024 | C.1 | 21.10.2024 | Suppl. CD | Management |