UNRAVELING THE IMPACT OF MODE AND FASHION ON MARKETING: DECIPHERING CONSUMER BEHAVIOR THOUGH THE LENS OF IRRATIONALITY / (Kayıt no. 292986)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02487nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250108102440.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy ||||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3479 |
| Cutter no | K39 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Kazemi, Sadaf |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | UNRAVELING THE IMPACT OF MODE AND FASHION ON MARKETING: DECIPHERING CONSUMER BEHAVIOR THOUGH THE LENS OF IRRATIONALITY / |
| Sorumluluk Bildirimi | SADAF KAZEMI ; SUPERVISOR, DR. HOMAYOUN PASHA SAFAVI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 61 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration |
| 520 ## - ÖZET NOTU | |
| Özet notu | In the ever-evolving landscape of marketing, understanding the intricate interplay<br/>between mode, fashion, and consumer behavior is paramount. This thesis delves into<br/>the multifaceted realm of marketing, focusing on unraveling the impact of mode and<br/>fashion through the lens of irrationality. The introductory chapter sets the stage by<br/>providing context and outlining the research objectives. Building upon this foundation,<br/>the literature review explores existing theories and empirical evidence related to mode,<br/>fashion, and consumer behavior, elucidating the complex dynamics at play. Chapter<br/>three employs samples and case studies to delve deeper into real-world scenarios,<br/>offering insights into how mode and fashion influence consumer decision-making<br/>processes. Through meticulous analysis, patterns emerge, highlighting the irrational<br/>elements that shape consumer behavior. In the concluding chapter, the findings are<br/>synthesized, providing a comprehensive understanding of the impact of mode and<br/>fashion on marketing strategies. Additionally, respondent analysis offers valuable<br/>perspectives, enriching the discussion and paving the way for future research<br/>endeavors. This thesis contributes to the broader discourse on marketing by shedding<br/>light on the irrational aspects of consumer behavior within the context of mode and<br/>fashion. By deciphering these nuances, marketers can better tailor their strategies to<br/>resonate with consumers in an increasingly dynamic marketplace. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Business Administration |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Safavi, Homayoun Pasha |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 23.10.2024 | Bağış | YL 3779 K39 2024 | T3926 | 23.10.2024 | C.1 | 23.10.2024 | Thesis | Business Administration | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 23.10.2024 | Bağış | YL 3779 K39 2024 | CDT3926 | 23.10.2024 | C.1 | 23.10.2024 | Suppl. CD | Business Administration |