DIFFERENCE IN PURCHASE DECISION AND BEHAVIORS BETWEEN DIGITAL AND CONVENTIONAL MEDIA MARKETING / (Kayıt no. 293023)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02366nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250108112950.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3503 |
| Cutter no | G85 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Gulfam, Sharoon |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | DIFFERENCE IN PURCHASE DECISION AND BEHAVIORS BETWEEN DIGITAL AND CONVENTIONAL MEDIA MARKETING / |
| Sorumluluk Bildirimi | SHAROON GULFAM ; SUPERVISOR, DR. HOMAYOUN PASHA SAFAVI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 53 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration |
| 520 ## - ÖZET NOTU | |
| Özet notu | This purpose of the study is to investigate consumer buying and purchasing behavior by focusing on the difference between digital marketing and conventional marketing to purchasing decision and behavior, as limited literature or knowledge is available on the attitudes, moral conducts and performance outcomes. This study primary data was collected through a questionnaire from 275 above respondents. Multiple regression techniques applied to explore the difference of purchasing decision and behavior of conventional marketing and digital marketing. The findings of this study suggest that digital marketing impacts the purchases decisions and behavior to reasonable levels generate adequate scientific evidence to support the hypothetical effects assumptions. This highlighted on how traditional and digital marketing influence consumer buying behavior with digital marketing noted to exert the strongest influence on the buying behavior. Also, the t-tests and the ANOVA test further depicted that there are no differences when relating the effectiveness of traditional and digital marketing by the various demographic factors. Thus, this research can provide businesses with knowledge about consumers’ preferences regarding various forms of marketing and potential offers related to these preferences while stressing on both offline and online marketing impact on consumers’ buying decision. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Business Administration |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Safavi, Homayoun Pasha |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Son Kontrol Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 25.10.2024 | Bağış | 1 | YL 3503 G85 2024 | T3950 | 03.01.2025 | 03.01.2025 | C.1 | 25.10.2024 | Thesis | Business Administration | |||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 25.10.2024 | Bağış | YL 3503 G85 2024 | CDT3950 | 25.10.2024 | C.1 | 25.10.2024 | Suppl. CD | Business Administration |