THE RISE OF INFLUENCER MARKETING IN PAKISTAN: EXAMINING THE EFFECTIVENESS OF INFLUENCER IN A SOCIAL MEDIA AS A DIGITAL MARKETING STRATEGY AND ITS IMPACT ON BRAND AWARENESS / (Kayıt no. 293027)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02708nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250108094549.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3501 |
| Cutter no | K43 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Khan, Sher Muhammad Bazeed |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE RISE OF INFLUENCER MARKETING IN PAKISTAN: EXAMINING THE EFFECTIVENESS OF INFLUENCER IN A SOCIAL MEDIA AS A DIGITAL MARKETING STRATEGY AND ITS IMPACT ON BRAND AWARENESS / |
| Sorumluluk Bildirimi | SHER MUHAMMAD BAZEED KHAN ; SUPERVISOR, DR. SAİME ULUÇAYLI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 62 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration |
| 520 ## - ÖZET NOTU | |
| Özet notu | The study explores the rise of influencer marketing in Pakistan and examines the<br/>effectiveness of influencers in social media as a digital marketing strategy and its<br/>impact on brand awareness. Due to the increasing number of socially aware<br/>individuals in Pakistan, the country is experiencing a rapid growth in its digital<br/>population. Consequently, influencer marketing has emerged as an irreversible<br/>phenomenon.<br/>This study investigates the efficacy of using influencers as a method for digitally<br/>activating brands and its influence on brand awareness. The study employed a<br/>positivist research methodology and utilized quantitative methodologies and<br/>questionnaires to gather data from Pakistani social media users who are followers of<br/>influencers. As expected, the results validate that influencer marketing is effective in<br/>establishing brand recognition and boosting sales. An important finding from the<br/>research is that the credibility of influencers seems to have a significant role in<br/>influencing the effectiveness of marketing activities. They should seek out highly<br/>credible influencers, as the selection of influencers plays a crucial role in successfully<br/>converting leads into consumers.<br/>The study provides practical guidance on how organizations may enhance the<br/>effectiveness of influencer marketing. It recommends that brands collaborate with<br/>reliable influencers and tailor their strategy according to different social networks.<br/>This enables brands to adopt a more strategic approach in their presentation,<br/>engagement with consumers, and ultimately increase sales in the highly competitive<br/>digital commerce environment. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Business Administration |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Uluçaylı, Saime |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 25.10.2024 | Bağış | YL 3501 K43 2024 | T3948 | 25.10.2024 | C.1 | 25.10.2024 | Thesis | Business Administration | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 25.10.2024 | Bağış | YL 3501 K43 2024 | CDT3948 | 25.10.2024 | C.1 | 25.10.2024 | Suppl. CD | Business Administration |