THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER'S PURCHASE INTENTIONS: THE MEDIATING ROLE OF CUSTOMER TRUST / (Kayıt no. 293112)
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| 000 -BAŞLIK | |
|---|---|
| Sabit Uzunluktaki Kontrol Alanı | 02954nam a22002657a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20250110104906.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 240927d2024 cy d|||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 041 ## - DİL KODU | |
| Metin ya da ses kaydının dil kodu | eng |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 3594 |
| Cutter no | A28 2024 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Aburagiba, Bakeer Omar Bakeer |
| 245 14 - ESER ADI BİLDİRİMİ | |
| Başlık | THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER'S PURCHASE INTENTIONS: THE MEDIATING ROLE OF CUSTOMER TRUST / |
| Sorumluluk Bildirimi | BAKEER OMAR BAKEER ABURAGIBA ; SUPERVISOR, DR. SAİME ULUÇAYLI |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024 |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | 63 sheets ; |
| Boyutları | 30 cm |
| Birlikteki Materyal | +1 CD ROM |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 502 ## - TEZ NOTU | |
| Tez Notu | Thesis (MBA) - Cyprus International University. Institute of Graduate Studies and Research Business Administration |
| 520 ## - ÖZET NOTU | |
| Özet notu | Market and promotional activities play the important role in the overall goal of customer development, profitability, and corporate sustained success. The current market landscape is increasingly competitive due to evolving markets, globalization, and rapid technological innovations, reshaping the business environment. The capabilities of Facebook, Instagram, WhatsApp, TikTok, Twitter, etc., as leaders in social media are guiding the marketing industry into new directions through social media marketing. Lately, social media is present in the lives of millions of people all over the world. capturing the attention of marketers. This study aims to explore its influence on North Cyprus consumers' purchase intentions. Using a quantitative approach with primary data collected from North Cyprus, the study surveyed 283 participants, all whose responses were utilized for analysis. The outcomes reveal the hypothesis that trust, and social media have significant effects on intention to purchase products. Research also reveals that out of all social networking site, Instagram is the most effective. It demonstrates that social media marketing on Instagram has a more pronounced effect on purchase intentions compared to trust-building efforts. Therefore, enhancing the quality and engagement of Instagram content can bolster consumer trust, underscoring its pivotal role in influencing customer purchasing behavior in e-commerce contexts. Moreover, the research indicates that businesses should not only concentrate on posting content that is interesting but also respond to customers’ comments, messages, and stories. Such an interaction creates a feeling of togetherness and commitment among the consumers, which in turn strengthens their trust and increases chances of repeat business. The study also stresses on the need to engage in both promotional and trust building activities on social media to increase consumers’ engagement and sales. |
| 650 #0 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Business Administration |
| Alt başlık biçimi | Dissertations, Academic |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Uluçaylı, Saime |
| İlişkili Terim | supervısor |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Toplam Ödünçverme | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Kopya Bilgisi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Depo | 21.11.2024 | Bağış | YL 3594 A28 2024 | T4041 | 21.11.2024 | C.1 | 21.11.2024 | Thesis | Business Adminstration | ||||
| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Görsel İşitsel | 21.11.2024 | Bağış | YL 3594 A28 2024 | CDT4041 | 21.11.2024 | C.1 | 21.11.2024 | Suppl. CD | Business Adminstration |