MARC ayrıntıları
| 000 -BAŞLIK |
|---|
| Sabit Uzunluktaki Kontrol Alanı |
07775na a2200973 4500 |
| 001 - KONTROL NUMARASI |
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| Control Dosyası |
224083 |
| 003 - KONTROL NUMARASI KİMLİĞİ |
|---|
| Kontrol Alanı |
koha_MIRAKIL |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI |
|---|
| Kontrol Alanı |
20221226090124.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ |
|---|
| Sabit Alan |
190118b tu 000 0 |
| 040 ## - KATALOGLAMA KAYNAĞI |
|---|
| Özgün Kataloglama Kurumu |
CY-NiCIU |
| Kataloglama Dili |
tur |
| Çeviri Kurumu |
CY-NiCIU |
| Açıklama Kuralları |
rda |
| 041 0# - DİL KODU |
|---|
| Metin ya da ses kaydının dil kodu |
eng |
| 090 ## - Yerel Tasnif No |
|---|
| tasnif no |
YL 337 |
| Cutter no |
K29 2013 |
| 100 1# - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Kaya, Hakan |
| 245 0# - ESER ADI BİLDİRİMİ |
|---|
| Başlık |
The effects of personal values on consumer's decision making styles |
| Alt Eseradı vb. |
A study in Turkish Republic of Northern Cyprus |
| Sorumluluk Bildirimi |
Hakan Kaya; Supervisor: Ebru Güneren |
| 260 ## - YAYIN, DAĞITIM, VB. |
|---|
| Yayın Yeri |
Nicosia |
| Yayınevi |
Cyprus International University |
| Yayın Tarihi |
2013 |
| 300 ## - FİZİKSEL TANIMLAMA |
|---|
| Sayfa, Cilt vb. |
X, 117 p. |
| Diğer fiziki detaylar |
tab. |
| Boyutları |
30.5 cm |
| Birlikteki Materyal |
CD |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 500 ## - GENEL NOT |
|---|
| Materials specified |
Includes CD |
| 520 ## - ÖZET NOTU |
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| Özet notu |
'Abstract How consumers decide to buy a product and according to which criterions they buy the product are the subjects that marketers mostly interested in and analyze. The consumers develop a purchase style by taking the right factors for themselves into consideration. Many factors cause the occurrence of these types. One of these factors, the personal values of the consumer, is more dominant than other factors in some cases. The aim of this research is measuring the impact of personal values on purchase decision-making style. In recent years, as the consumption of alcoholic beverage is increasing permanently, analyzing the consumer purchase style on this has become necessary for the marketers. This is because the market of alcoholic beverage is really big and getting bigger day by day. In the theoretical part of this study, some information about the personal values is given and purchase decision-making style is explained. In the light of them, the effects of the personal values in purchase decision-making of alcoholic beverage are tried to be specified. The consumers, who live in a tourist attraction, Famagusta, and consume alcoholic beverages, are counted in this study. In the research, initially the personal values are asked to the consumers and then their purchase decision-making style is tried to be specified via multiple regression and canonical correlation analysis. As a result of the analysis, it can be said that the individuals who emphasis on their personal development, enjoy the life and like having warm relationships with others are well-versed in buying alcoholic beverage, rejoice in shopping and perfectionists. Key Words: Purchase decision-making style, personal values, alcoholic beverages. Özet Tuketicilerin bir urunu almaya nasıl karar verdikleri, urunleri hangi kıstaslara gore aldıkları pazarlamacıların en cok merak ettikleri ve inceledikleri konulardır. Tuketiciler urunu secerken kendine gore doğru olan etkenleri goz onunde bulundurarak bir satın alma tarzı gelistirirler. Bir cok etken bu tarzların gelismesine neden olur. Bazı durumlarda bu nedenlerden birisi diğerlerine gore biraz daha ağır basar, bu da tuketicinin bireysel değerleridir. Arastırmanın amacı, bireysel değerlerin satın alma karar tarzı uzerindeki etkisini olcmektir. Son yıllarda alkollu icecek tuketiminin surekli artısı, pazarlamacıların bu konuda tuketicinin satın alma tarzını incelemesi gerekliliğini ortaya cıkarmıstır. Cunku alkollu icecek pazarı oldukca buyuktur ve surekli olarak buyumeye devam etmektedir. Yapılan bu calısmanın kuramsal bolumunde bireysel değerler hakkında bilgiler ve tuketici satın alma karar tarzının ne olduğu acıklanmıstır. Buradan yola cıkarak bireysel değerlerin alkollu icecek satın alma karar tarzları uzerindeki etkileri belirlenmeye calısılmıstır. Arastırmaya Kuzey Kıbrıs Turk Cumhuriyeti Gazi Mağusa ilcesinde yasayan ve alkollu icecek satın alan tuketiciler dahil edilmistir. Arastırmada once tuketicilerin bireysel değerlere verdiği onem sorulmus daha sonra satın alma karar tarzları coklu regresyon ve kanonik korelasyon analizleriyle tespit edilmeye calısılmıstır. Analiz sonucunda, kisisel gelisimine onem veren, hayattan zevk alan ve baskalarıyla sıcak iliskiler kurmaktan hoslanan bireylerin alkollu icecek alırken alısveris uzmanı oldukları, alısveristen zevk aldıkları ve mukemmeliyetci oldukları soylenebilir. Anahtar Kelimeler: Satın alma karar tarzı, bireysel değerler, alkollu icecek. ' |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Alkollü içecek |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Alcoholic beverages |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Satın alma karar tarzı |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ |
|---|
| Konusal terim veya coğrafi ad |
Purchase decision-making style |
| 700 0# - EK GİRİŞ - KİŞİ ADI |
|---|
| Yazar Adı (Kişi adı) |
Supervisor: Güneren, Ebru |
| 9 (RLIN) |
1656 |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) |
|---|
| Sınıflama Kaynağı |
Dewey Onlu Sınıflama Sistemi |
| Materyal Türü |
Thesis |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
1 |
| Title |
INTRODUCTION |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
3 |
| Title |
CHAPTER 1 |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
3 |
| Title |
THE DEFINITION AND DEVELOPMENT OF PERSONAL VALUES |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
3 |
| Title |
The Concept of Value and the Definition of Value |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
5 |
| Title |
The Relationship and Differences Between Values and Some Other Concepts |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
5 |
| Title |
Value and Attitudes |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
7 |
| Title |
Value and Culture |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
9 |
| Title |
Value and Needs |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
10 |
| Title |
Value and Beliefs |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
11 |
| Title |
Value and Life Style |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
13 |
| Title |
The theoretical structure of values |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
13 |
| Title |
Values according to Maslow |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
14 |
| Title |
The Value approach of Rokeach |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
15 |
| Title |
VALS Value Approach |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
18 |
| Title |
Kahle Value Approach |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
20 |
| Title |
Schwartz's Value Approach |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
21 |
| Title |
MILOV Value Approach |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
24 |
| Title |
CHAPTER 2 |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
24 |
| Title |
CONSUMPTION, THE CONCEPT OF CONSUMER AND THE PURCHASE DECISION STYLE OF CONSUMER |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
24 |
| Title |
The Description of Consumption and Consumer |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
26 |
| Title |
The Consumer Profile and Its Effects |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
26 |
| Title |
The Definition of Consumer Behavior |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
28 |
| Title |
Consumer Behavior and Its important in Marketing |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
31 |
| Title |
The Types of Consumer Purchase Decisions |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
31 |
| Title |
Routine(Automatic) Purchase Behavior |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
32 |
| Title |
Purchase with Limited Effort |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
33 |
| Title |
Purchase with Hard Effort |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
33 |
| Title |
Reactional Purchase |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
34 |
| Title |
The Process of Consumer Decision Making Style |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
35 |
| Title |
Problem Recognition |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
36 |
| Title |
Infromation Search |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
37 |
| Title |
Evaluation of Alternatives |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
38 |
| Title |
Products Choice |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
38 |
| Title |
Outcomes |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
39 |
| Title |
The Approaches of Consumer Purchase Decision Making Types |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
40 |
| Title |
Psychogarphic Life Style Approach |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
41 |
| Title |
Consumer Typology Approach |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
41 |
| Title |
Consumer Characteristics |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
43 |
| Title |
The Usage of Cosumer Decision-Making Style Inventory |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
45 |
| Title |
The Usage of Consumer Decision-Making Style Inventory |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
45 |
| Title |
CHAPTER 3 |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
45 |
| Title |
THE STUDY FOR THE EFFECTS OF PERSONAL VALUES ON THE CONSUMER PURCHASE STYLE |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
45 |
| Title |
The Aim and the Importance of the Study |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
46 |
| Title |
The Hypothesis and the Conceptual Model of the Study |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
49 |
| Title |
The Context and Constraints of the Study |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
49 |
| Title |
The Method of The Study |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
49 |
| Title |
The Target Population and The Sample of the Study |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
49 |
| Title |
The Preparation and the Context of the Questionnaire |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
50 |
| Title |
The Demographic Features of the Sample |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
51 |
| Title |
The Analysis of The Data |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
52 |
| Title |
The Results of the Reliability Analysis Related with the Personal Values |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
52 |
| Title |
The Results of the Factor Analysis Related with the Purchase Decision Making Styles of Alcoholic Beverages |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
56 |
| Title |
Hypothesis Testing Related with the Relations between Personal Values and the Purchase Decision-Making Styles of Alcoholic Beverages |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
97 |
| Title |
CONCLUSION AND SUGGESTIONS |
| 505 1# - İÇİNDEKİLER NOTU |
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| Miscellaneous information |
104 |
| Title |
REFERENCES |