Do Green Marketing Strategies make consumers more eco-friendly? : (Kayıt no. 79984)
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| 000 -BAŞLIK | |
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| Sabit Uzunluktaki Kontrol Alanı | 03128nam a22003137a 4500 |
| 003 - KONTROL NUMARASI KİMLİĞİ | |
| Kontrol Alanı | KOHA_MİRAKIL |
| 005 - EN SON İŞLEM TARİHİ ve ZAMANI | |
| Kontrol Alanı | 20210726153415.0 |
| 008 - SABİT UZUNLUKTAKİ VERİ ÖGELERİ - GENEL BİLGİ | |
| Sabit Alan | 200810b cy ||||| |||| 00| 0 eng d |
| 040 ## - KATALOGLAMA KAYNAĞI | |
| Özgün Kataloglama Kurumu | CY-NiCIU |
| Kataloglama Dili | eng |
| Çeviri Kurumu | CY-NiCIU |
| Açıklama Kuralları | rda |
| 090 ## - Yerel Tasnif No | |
| tasnif no | YL 1715 |
| Cutter no | E76 2020 |
| 100 1# - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Erökten, Şimal Süheyla |
| 245 10 - ESER ADI BİLDİRİMİ | |
| Başlık | Do Green Marketing Strategies make consumers more eco-friendly? : |
| Alt Eseradı vb. | The influence of Green Marketing Strategies on consumer behavior/ |
| Sorumluluk Bildirimi | Şimal Süheyla Erökten ; Supervisor: Tarık Atan |
| 260 ## - YAYIN, DAĞITIM, VB. | |
| Yayın Yeri | Nicosia; |
| Yayınevi | Cyprus International University: |
| Yayın Tarihi | 2020. |
| 300 ## - FİZİKSEL TANIMLAMA | |
| Sayfa, Cilt vb. | VIII, 59 p.; |
| Diğer fiziki detaylar | tables: |
| Boyutları | 30.5 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENEL NOT | |
| Genel Not | CD var/Includes CD |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes references(48-52 p.) |
| 504 ## - BİBLİYOGRAFİ NOTU | |
| Bibliyografi Notu | Includes appendix(53-58 p.) |
| 520 ## - ÖZET NOTU | |
| Özet notu | ABSTRACT<br/>Today, the awareness of the consumers as a result of the serious increase in the environmental problems makes it compulsory for companies to meet their expectations and demands. In this context, companies are developing various strategies to attract or retain environmentally conscious consumers as well as to convince and raise awareness for the other consumers with their products.<br/>In my research, as the aim of the research I will be discussing the environmentally friendly (or green) products and their marketing strategies to understand the consumers' buying behavior and effect on consumers' environmental awareness among the green marketing strategies.<br/>In the first three parts this study covers up the literature review as - Chapter 1 identifies the term "environmentally friendly products", Chapter 2 identifies the term "green marketing" and Chapter 3 identifies the term "green consumerism and consumption". There are Chapters 4 and 5, which identifies the problem, the purpose of the study and research methods and states the results from the followed research and the assessment based on the outcomes, and the validity of the research hypotheses. Finally, there is Chapter 6, which concludes the results and give recommendations in order to be useful for future studies.<br/>Survey method was used in the research. The surveys were carried out on 16th May-5th June in 2020 within the framework of ethical rules. A total of 280 people were surveyed. The data obtained from the questionnaires were uploaded to SPSS 26.0 program and correlation and regression analyses were applied. As a result of correlation and regression analysis, green marketing strategies effects both environmental awareness and green purchasing behaviors of the consumers in positive way. Demographic characteristics have moderate effect on model.<br/>Keywords: green marketing, green marketing strategy, eco-friendly products, consumer behavior, consumers' green behavior.<br/><br/>Key words: |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Business Administration |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | İşletme |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Marketing strategies |
| 650 00 - KONU BAŞLIĞI EK GİRİŞ - KONU TERİMİ | |
| Konusal terim veya coğrafi ad | Pazarlama stratejileri |
| 700 1# - EK GİRİŞ - KİŞİ ADI | |
| Yazar Adı (Kişi adı) | Supervisor: Atan, Tarık |
| 9 (RLIN) | 1656 |
| 942 ## - EK GİRİŞ ÖGELERİ (KOHA) | |
| Sınıflama Kaynağı | Dewey Onlu Sınıflama Sistemi |
| Materyal Türü | Thesis |
| Geri Çekilme Durumu | Kayıp Durumu | Sınıflandırma Kaynağı | Kredi için değil | Koleksiyon Kodu | Kalıcı Konum | Mevcut Konum | Raf Yeri | Kayıt Tarih | Source of acquisition | Yer Numarası | Demirbaş Numarası | Son Görülme Tarihi | Fatura Tarihi | Materyal Türü | Genel / Bağış Notu |
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| Dewey Onlu Sınıflama Sistemi | Tez Koleksiyonu | CIU LIBRARY | CIU LIBRARY | Tez Koleksiyonu | 10.08.2020 | Bağış | YL 1715 E76 2020 | T1913 | 10.08.2020 | 10.08.2020 | Thesis | Business Administration Department |