The learning need in Oman TV Ahmed Al Hooti; Supervisor: Husam Rjoub

Yazar: Katkıda bulunan(lar):Dil: İngilizce Yayın ayrıntıları:Nicosia Cyprus International University 2019Tanım: XI, 168 p. table, figure, chart, picture 30.5 cm CDİçerik türü:
  • text
Ortam türü:
  • unmediated
Taşıyıcı türü:
  • volume
Konu(lar): Özet: 'ABSTRACT It is often perceived within the Gulf countries, that public sector organisations follow a bureaucratic process and organisational structure. It is revealed that redundant old programs telecasted in the channels led by Oman T.V affects its viewership which in turn dissatisfies its viewers and other key stakeholders. This paper aims to evaluate the learning needs in Oman TV and, the need for developing Oman TV as a Learning Organisation (Senge,1990). The lack of qualified television personnel appears to be another major issue and barrier for the development of television production in Oman. Omani television suffers from a shortage of skilled producers, directors, actors and actresses and scriptwriters. Hence, a need exists to examine the diversity of factors impeding the growth of Oman T.V and the pertinent need for developing and fostering a learning culture and learning organisation for Oman T.V. This study adopts a quantitative research design based on 300 administered questionnaires among 495 of Oman TVs staff at various levels within the organisations structure. The research was conducted in 2018 by the author using the same research instruments. The findings of this paper illustrate that the transition Oman TV senior management should consider taking 3 main steps towards the journey of becoming a learning company (Pedler et al., 1997), and involve the middle management and the other junior employs within the organisation. These three steps are (1) to establish a unified Vision for Oman TV to adopt a learning organisational structure and culture; (2) to build strategies and short term clear plans to accomplish this vision, and lastly (3) to implement these plans and strategies by creating awareness among the general staff about the potential and perceived benefits of developing a learning company to motivate staff and to support management to implement these changes using various mechanisms thus, allowing them to prepare themselves by redefining the organisational culture, structure and performance. Keywords:Organisational learning, Organisational performance, Senge's vision of learning organisation, Oman TV. '
Materyal türü: Thesis
Mevcut
Materyal türü Geçerli Kütüphane Koleksiyon Yer Numarası Durum Notlar İade tarihi Barkod Materyal Ayırtmaları
Thesis Thesis CIU LIBRARY Tez Koleksiyonu Tez Koleksiyonu D 149 H66 2019 (Rafa gözat(Aşağıda açılır)) Kullanılabilir Business Administration Department T1626
Toplam ayırtılanlar: 0

Includes CD

Includes references (140-162 p.)

'ABSTRACT It is often perceived within the Gulf countries, that public sector organisations follow a bureaucratic process and organisational structure. It is revealed that redundant old programs telecasted in the channels led by Oman T.V affects its viewership which in turn dissatisfies its viewers and other key stakeholders. This paper aims to evaluate the learning needs in Oman TV and, the need for developing Oman TV as a Learning Organisation (Senge,1990). The lack of qualified television personnel appears to be another major issue and barrier for the development of television production in Oman. Omani television suffers from a shortage of skilled producers, directors, actors and actresses and scriptwriters. Hence, a need exists to examine the diversity of factors impeding the growth of Oman T.V and the pertinent need for developing and fostering a learning culture and learning organisation for Oman T.V. This study adopts a quantitative research design based on 300 administered questionnaires among 495 of Oman TVs staff at various levels within the organisations structure. The research was conducted in 2018 by the author using the same research instruments. The findings of this paper illustrate that the transition Oman TV senior management should consider taking 3 main steps towards the journey of becoming a learning company (Pedler et al., 1997), and involve the middle management and the other junior employs within the organisation. These three steps are (1) to establish a unified Vision for Oman TV to adopt a learning organisational structure and culture; (2) to build strategies and short term clear plans to accomplish this vision, and lastly (3) to implement these plans and strategies by creating awareness among the general staff about the potential and perceived benefits of developing a learning company to motivate staff and to support management to implement these changes using various mechanisms thus, allowing them to prepare themselves by redefining the organisational culture, structure and performance. Keywords:Organisational learning, Organisational performance, Senge's vision of learning organisation, Oman TV. '

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