Includes bibliography (100-109 p.)

'ABSTRACT The study examines the depiction/representation of the "other in animated films, Madagascar (2005) and Madagascar 2:'Escape to Africa' (2008). Which are films about animals originally from Africa but grew up in a zoo in the US and find themselves returned to Africa. The goal for this research is to show that animation films can be used as a vehicle of disseminating different ideologies in the minds of the young audiences as a way of influencing how they perceive the world around them. These films try and create distinct identifications and naming in order to engross power and certain epitomized traits and stereotypes. The study is anchored heavily by two theories, Orientalism and Critical Discourse Analysis and also explores issues related to Culture and imperialism in an attempt to explore the ideology of the 'other' versus the 'self', the 'superior' against the 'inferior' as a way of maintaining power and dominance. A detailed discussion of the text will be presented through analysis on the use of language in the two films. The research concludes that although regarded as entertainment, harmless and inoffensive and justifiable and unproblematic, animation films have a great impact in society as they have the power to communicate cultural values and identities of the dominant society groups more than the less valued groups as a way of enhancing their own self and acquire some sense of personal power and inherent superiority. Key Words: Film, Animation, Otherness, Power, Dominance'